百事可乐(PEP.US)豪赌体育营销！重组部门，押注2026年美加墨世界杯

智通财经2025-05-06

智通财经APP获悉，百事可乐(PEP.US)正加大对体育营销合作的投入，并将目光瞄准世界杯。这家饮料零食巨头正在重组其体育和娱乐合作团队，将旗下百事可乐、佳得乐和乐事等品牌的营销资源整合为统一部门，希望通过更好地利用重大体育赛事和职业联赛来重振增长。公司首位首席体育官布雷特·奥布莱恩表示，员工将专注于特定体育项目或主题，而非百事旗下单个品牌。自去年上任以来，奥布莱恩一直致力于改革运营模式。他在采访...

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