迎驾贡酒长期重营销轻研发，业绩遇冷仍大手笔买理财，一季度普通白酒收入降超三成

读创客户端2025-05-06

近日，迎驾贡酒（沪市代码：603198）发布最新业绩。数据显示，该公司2024年实现营收73.44亿元，同比增长8.46%；归属于上市公司股东的净利润25.89亿元，同比增长13.45%。与2023年的22.99%、33.85%相比，迎驾贡酒营收、净利增速明显放缓。进入2025年，迎驾贡酒业绩遇冷，一季度营收同比下滑12.35%至20.47亿元，归属于上市公司股东的净利润同比减少9.54%至...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2533544042?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-05-06 10:54","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2533544042","market":"sh","top_or_hot":-1,"title":"迎驾贡酒长期重营销轻研发，业绩遇冷仍大手笔买理财，一季度普通白酒收入降超三成","media":"读创客户端","content":"<div>\n<p>近日，迎驾贡酒（沪市代码：603198）发布最新业绩。数据显示，该公司2024年实现营收73.44亿元，同比增长8.46%；归属于上市公司股东的净利润25.89亿元，同比增长13.45%。与2023年的22.99%、33.85%相比，迎驾贡酒营收、净利增速明显放缓。进入2025年，迎驾贡酒业绩遇冷，一季度营收同比下滑12.35%至20.47亿元，归属于上市公司股东的净利润同比减少9.54%至...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050612555694ed8d18&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>迎驾贡酒长期重营销轻研发，业绩遇冷仍大手笔买理财，一季度普通白酒收入降超三成</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n迎驾贡酒长期重营销轻研发，业绩遇冷仍大手笔买理财，一季度普通白酒收入降超三成\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-06 10:54 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050612555694ed8d18&s=b><strong>读创客户端</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>近日，迎驾贡酒（沪市代码：603198）发布最新业绩。数据显示，该公司2024年实现营收73.44亿元，同比增长8.46%；归属于上市公司股东的净利润25.89亿元，同比增长13.45%。与2023年的22.99%、33.85%相比，迎驾贡酒营收、净利增速明显放缓。进入2025年，迎驾贡酒业绩遇冷，一季度营收同比下滑12.35%至20.47亿元，归属于上市公司股东的净利润同比减少9.54%至...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050612555694ed8d18&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK0077","symbol_name":"质押式回购","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050612555694ed8d18&s=b","article_id":"2533544042","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025050612555694ed8d18&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2533544042","pubTimestamp":1746500044,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"进入2025年，迎驾贡酒业绩遇冷，一季度营收同比下滑12.35%至20.47亿元，归属于上市公司股东的净利润同比减少9.54%至8.29亿元。迎驾贡酒表示，公司将谨慎考察、确定委托方、理财产品，目前尚未选定受托方及具体产品。分档次来看，2025年一季度，迎驾贡酒中高档白酒实现销售收入17.2亿元，同比减少8.56%；普通白酒实现销售收入2.42亿元，同比大降32.21%。相比之下，迎驾贡酒在研发方面的投入较少，2025年一季度为1170万元，同比减少35.57%。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"603198":"迎驾贡酒","BK0077":"质押式回购","BK0215":"饮品"},"translate_title":"Yingjia Gongjiu has long focused on marketing over research and development, and it still spends heavily on financial management when its performance is cold. In the first quarter, the revenue of ordinary liquor dropped by more than 30%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"603198":1},"content_text":"近日，迎驾贡酒（沪市代码：603198）发布最新业绩。数据显示，该公司2024年实现营收73.44亿元，同比增长8.46%；归属于上市公司股东的净利润25.89亿元，同比增长13.45%。与2023年的22.99%、33.85%相比，迎驾贡酒营收、净利增速明显放缓。进入2025年，迎驾贡酒业绩遇冷，一季度营收同比下滑12.35%至20.47亿元，归属于上市公司股东的净利润同比减少9.54%至8.29亿元。尽管业绩增长乏力，迎驾贡酒在理财方面毫不吝啬。发布业绩当天，迎驾贡酒同时宣布，公司及子公司拟使用额度不超过60亿元的自有资金进行委托理财。迎驾贡酒表示，公司将谨慎考察、确定委托方、理财产品，目前尚未选定受托方及具体产品。委托理财选择购买流动性好、安全性较高、风险可控、具有合法经营资格的金融机构销售的理财产品，包括但不限于银行理财产品、券商理财产品等。资料显示，安徽迎驾贡酒股份有限公司主要从事白酒的研发、生产和销售，主要白酒产品包括大师版系列、洞藏系列、金银星系列、百年迎驾系列等。分档次来看，2025年一季度，迎驾贡酒中高档白酒实现销售收入17.2亿元，同比减少8.56%；普通白酒实现销售收入2.42亿元，同比大降32.21%。东吴证券研报指出，迎驾贡酒中低档酒收入降幅加深，一是因为产品老化且大众需求不振，二是公司主动调整出清部分低端品项。从成本端来看，迎驾贡酒一季度销售费用同比小幅上涨，为1.58亿元。此前，公司在2022年—2024年销售费用持续攀升，分别为5.05亿元、5.83亿元、6.66亿元，3年累计达17.54亿元。相比之下，迎驾贡酒在研发方面的投入较少，2025年一季度为1170万元，同比减少35.57%。据Choice数据统计，2022年—2024年，迎驾贡酒研发费用总计约2.24亿元，还不到公司销售费用的七分之一。二级市场上，4月28日—30日，迎驾贡酒股价连续3日走低，并在30日盘中创下两年来新低。截至发稿，迎驾贡酒涨0.82%，报44.28元/股，总市值354.2亿元。来源：读创财经","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2533544042","isCrawlerRequest":true}