淘宝“亲自下场”做外卖带动饿了么单日订单量破千万

广州日报2025-05-05

继京东入局外卖市场后，掀起外卖市场的热战。初期只是京东与美团在针锋相对，随着五一前夕淘宝直接下场，整合闪购频道与饿了么资源，这场外卖大战陷入白热化。　　5月5日晚间，饿了么宣布，截至5月5日20时28分，来自淘宝闪购的当日订单已突破1000万单，此时距离淘宝闪购业务正式上线仅6天。　　记者留意到，同日，淘宝闪购还宣布将从5月6日起开启推出长期福利：消费者每天打开淘宝App——闪购频道，即有机会...

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“淘宝闪购”，由饿了么重点保障外卖配送服务。此次升级，淘宝闪购与饿了么聚焦消费者福利、大力度补贴用户，全国城市商户报名踊跃，原定于5月6日的全量上线提前至5月2日。　　在“五一”假期，淘宝闪购的这一举动带动订单数量的激增，饿了么多地订单整体爆发。数据显示，截至目前，包括重庆、深圳、广州、成都、徐州、台州、临沂在内的39个城市单日订单数量突破历史峰值。此外，已有超过1000家品牌在饿了么的生意刷新了历史峰值。　　同时，自5月2日淘宝闪购全国全量上线以来，多地咖啡、奶茶店迎来订单高峰。上线24小时内，茶饮品牌茉莉奶白多城市在饿了么的外卖订单量日均增长近3倍，茉莉奶白和抹茶白兰各卖出超过10万杯；奈雪的茶全国核心城市门店配送运力满负荷运转，饿了么外卖订单日同比增长超200%；库迪咖啡销量快速上升至饿了么咖啡类目第一，较日常订单增长近10倍；饿了么广深等地的奶茶外卖量较去年同期暴涨200%。　　此外，其他餐饮品牌也迎来了订单的爆增，米村拌饭的饿了么订单量较4月增长近100%，其线上运营负责人直言淘宝闪购与饿了么合作带给品牌的生意增量，“远远超过此前预期”。（文章来源：广州日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; 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淘宝“亲自下场”做外卖 带动饿了么单日订单量破千万

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淘宝“亲自下场”做外卖带动饿了么单日订单量破千万