特朗普关税冲击下“换阵地” Shein和Temu加大在欧广告投放力度

格隆汇2025-05-06

格隆汇5月6日｜市场情报公司Sensor Tower的数据显示，从中国发货的快时尚电商平台Shein和Temu四月份在欧洲的数字广告支出均出现明显增加，这是在美国政府对华商品加征高额关税背景下，这两家公司逐渐将业务从美国市场转向欧洲市场的一个明显迹象。从各欧洲国家间的对比看，法国和英国成为了广告投入增幅最大的市场。根据Sensor Tower提供的数据显示，Shein在法英两国的广告支出环比增长了...

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