郭明𫓹称苹果调整iPhone发布策略：明年下半年推折叠屏 iPhone

IT之家2025-05-05

IT之家 5 月 5 日消息，天风国际证券分析师郭明𫓹发文，预测了 2025 年下半年至 2027 年下半年苹果将发布的 Phone 机型。郭明𫓹指出，由于中国等市场竞争激烈，苹果公司改变了 iPhone 营销策略，上半年发布低端款，下半年发布高端款，这将成为常态。郭明𫓹对苹果未来两年 iPhone 路线图的预测：2025 年下半年：iPhone 17 Pro Max、iPhone 17 Pro、...

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2026 年将推出 iPhone 17e。郭明𫓹的路线图显示，从 2026 年开始，苹果计划将 iPhone 的发布节奏分散到上半年和下半年。2026 年下半年将推出 iPhone 18 Pro 系列和一款新的折叠屏 iPhone，而标准版的 iPhone 18 系列则计划在 2027 年上半年推出。据郭明𫓹分析，苹果此次调整策略主要有两大原因。首先，苹果的主要竞争对手通常在上半年推出旗舰手机，这导致苹果在上半年存在“营销空白期”，而苹果希望填补这一空白。其次，苹果不断扩大的 iPhone 产品线如果同时发布，可能会“稀释”营销资源。在中国市场，包括小米、华为、OPPO 和 vivo 在内的中国智能手机制造商凭借其在上半年推出的竞争力十足的旗舰设备，逐渐蚕食苹果的市场份额。尤其是华为近期在高端智能手机市场的强势回归，对苹果的地位构成了重大挑战。苹果此次转向分阶段发布路线图，将是自 2011 年 iPhone 4S 确立秋季发布模式以来，苹果首次有意地将旗舰 iPhone 系列的发布时间分开。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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