拼多多“千亿扶持”计划持续落地，投50亿元“重补”第六届“五五购物节”

南方财经网2025-05-01

南方财经5月1日电，在5月1日晚的2025国际消费季暨第六届上海“五五购物节”启动仪式上，拼多多宣布投入50亿元助力今年的“五五购物节”。拼多多集团高级副总裁、首席发展官朱政表示，希望通过系列细化措施推动“五五效应”辐射全国，让9亿消费者嗨购“五五”。　　本届购物节，拼多多推出了自2020年活动开办以来的“最大力度”消费激励政策，补贴投入也超越以往。活动期间，拼多多“百亿消费券”在政府以旧换新...

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