长剧受微短剧冲击严重！爱奇艺CEO称50%以上的剧在亏损

快科技官方2025-04-29

快科技4月29日消息，据报道，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。龚宇指出，长剧集项目周期长、资金周转慢的特点使其在资本市场失去吸引力。"一个项目往往需要几年才能完成资金周转，而其他行业资金一年可以流转多次。"这种低效的资金使用效率导致大量资本转向周期更短、见效更快的微短剧领域。行业正承受着巨大的成本压力。十年前单集...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2531756993?lang=zh_CN&edition=full","thumbnail":"https://k.sinaimg.cn/n/spider20250429/198/w600h398/20250429/1b27-7c226a0fe9520af93b931880210b6c75.png/w120h90l50t1743.jpg","is_english":false,"pubTime":"2025-04-29 10:54","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2531756993","market":"us","top_or_hot":-1,"title":"长剧受微短剧冲击严重！爱奇艺CEO称50%以上的剧在亏损","media":"快科技官方","content":"<div>\n<p>快科技4月29日消息，据报道，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。龚宇指出，长剧集项目周期长、资金周转慢的特点使其在资本市场失去吸引力。\"一个项目往往需要几年才能完成资金周转，而其他行业资金一年可以流转多次。\"这种低效的资金使用效率导致大量资本转向周期更短、见效更快的微短剧领域。行业正承受着巨大的成本压力。十年前单集...</p>\n\n<a href=\"https://tech.sina.cn/mobile/xp/2025-04-29/detail-ineuvaiw4359142.d.html?vt=4\">网页链接</a>\n\n</div>\n","source":"sina_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>长剧受微短剧冲击严重！爱奇艺CEO称50%以上的剧在亏损</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n长剧受微短剧冲击严重！爱奇艺CEO称50%以上的剧在亏损\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-29 10:54 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.sina.cn/mobile/xp/2025-04-29/detail-ineuvaiw4359142.d.html?vt=4><strong>快科技官方</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技4月29日消息，据报道，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。龚宇指出，长剧集项目周期长、资金周转慢的特点使其在资本市场失去吸引力。\"一个项目往往需要几年才能完成资金周转，而其他行业资金一年可以流转多次。\"这种低效的资金使用效率导致大量资本转向周期更短、见效更快的微短剧领域。行业正承受着巨大的成本压力。十年前单集...</p>\n\n<a href=\"https://tech.sina.cn/mobile/xp/2025-04-29/detail-ineuvaiw4359142.d.html?vt=4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4108","symbol_name":"电影和娱乐","start_time":0,"source_url":"https://tech.sina.cn/mobile/xp/2025-04-29/detail-ineuvaiw4359142.d.html?vt=4","article_id":"2531756993","we_media_id":null,"thumbnails":["https://k.sinaimg.cn/n/spider20250429/198/w600h398/20250429/1b27-7c226a0fe9520af93b931880210b6c75.png/w120h90l50t1743.jpg"],"rights":{"source":"sina_tech","url":"https://tech.sina.cn/mobile/xp/2025-04-29/detail-ineuvaiw4359142.d.html?vt=4","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .j_float_wbro, .j_article_wbreco","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2531756993","pubTimestamp":1745895242,"columns":[],"sourceInfo":{"source_id":"sina_tech","name":"新浪科技"},"weMediaInfo":null,"summary":"快科技4月29日消息，据报道，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。龚宇指出，长剧集项目周期长、资金周转慢的特点使其在资本市场失去吸引力。龚宇透露，当前视频平台100部电视剧中，仅有30%-40%能够保本，真正盈利的仅30%左右，而电视台的亏损率更是高达100%。面对这些挑战，龚宇强调必须缩短制作周期、控制成本，以减轻资金压力。","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89888":"百度集团-SWR","BK4108":"电影和娱乐","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0051755006.USD":"摩根大通中国A (dist)","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","IQ":"爱奇艺","SG9999002463.SGD":"LionGlobal China Growth SGD","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","HK0000306701.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) INC","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","BK1615":"港股-互联网","LU0831093199.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM3\" (SGDHDG) INC","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0052750758.USD":"富兰克林中国基金A Acc","LU0630378692.HKD":"HSBC GIF ASIA PACIFIC EX JAPAN EQ HD \"AM2\" (HKD) INC","BK1575":"同股不同权","LU0762542818.HKD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM\" (HKD) INC","BK4531":"中概回港概念","LU0630378429.USD":"HSBC GIF ASIA PACIFIC EX JAPAN EQ HD \"AM2\" (USD) INC","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","LU0197773160.USD":"HSBC GIF ASIA PACIF EX JAPAN EQ HD \"AC\" ACC","BK4526":"热门中概股","LU0762540952.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AC\" (USD) ACC","BK1587":"次新股","LU0821914370.USD":"贝莱德亚洲成长领袖A2","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0823426480.USD":"法巴中国股票经典Dis","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","BK1609":"ChatGPT概念","LU0417516738.SGD":"Allianz Hong Kong Equity AT Acc SGD","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","LU0173614495.USD":"富达中国焦点A","LU0359201612.USD":"贝莱德中国基金A2"},"translate_title":"Long dramas are severely impacted by micro-short dramas! IQiyi CEO says more than 50% of dramas are losing money","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1},"content_text":"快科技4月29日消息，据报道，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。龚宇指出，长剧集项目周期长、资金周转慢的特点使其在资本市场失去吸引力。\"一个项目往往需要几年才能完成资金周转，而其他行业资金一年可以流转多次。\"这种低效的资金使用效率导致大量资本转向周期更短、见效更快的微短剧领域。行业正承受着巨大的成本压力。十年前单集300万元的投资标准如今已难以为继，导致大量项目亏损。龚宇透露，当前视频平台100部电视剧中，仅有30%-40%能够保本，真正盈利的仅30%左右，而电视台的亏损率更是高达100%。另外，公司内部提案的时候，制片人们参考的是大明星15、20年前的照片，他们对年轻演员不熟悉，但是这个角色又是二十出头，这是很大的危险，年轻演员又怎么能得到机会啊！弄一个35岁的演18岁，观众不爱看。面对这些挑战，龚宇强调必须缩短制作周期、控制成本，以减轻资金压力。\"一部剧动辄八九千万到两三亿的投资，一年50多部剧就是八九十亿的资金占用。资金是有成本的，我们必须想办法让这个行业对资本重新产生吸引力。\"\n\n\n\n\n【本文结束】如需转载请务必注明出处：快科技责任编辑：鹿角","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2531756993","isCrawlerRequest":true}