外卖平台五险一金博弈背后的拉锯战：骑手成为香饽饽？

滚动播报2025-04-29

来源：南京晨报　　京东创始人刘强东顶着大太阳穿上骑手服去送外卖。送完单还拉着几十个骑手吃火锅，热热闹闹地挤在一桌，聊得像老朋友。最近，刘强东骑着电动车送外卖，随后的火锅宴的视频更是刷爆了抖音和微博。“只希望让风雨中的兄弟们活得有尊严”冲上了微博热搜榜首。而这背后，更是牵出几大互联网巨头的对决，而在对决中，骑手也成了“香饽饽”。　　几大平台“内卷”骑手福利　　4月21日，有网友在社交平台晒出与...

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照片中刘强东身穿京东外卖骑手工服，手持外卖，疑似亲身参与京东外卖的一线配送服务。随后，京东方面回应称属实，感谢大家对京东外卖的关注与支持。\n　　今年2月19日，电商巨头京东扔下了一颗“重磅炸弹”，宣布自2025年3月1日起，将逐步为京东外卖全职骑手缴纳“五险一金”，即养老保险、医疗保险、失业保险、工伤保险、生育保险和住房公积金，为兼职骑手提供意外险和健康医疗险。4月27日，据京东黑板报消息，京东再次给快递员福利加码：全职骑手入职前3个月，京东提供至少5000元的保底工资，还会由公司帮缴纳平均2000元左右的“五险一金”。\n　　过去，外卖骑手等新就业形态劳动者因工作灵活性强、流动性大，往往没有固定的劳动关系，也享受不到完善的社会保障，一旦他们在工作中发生事故，很难获得工伤救济等相关保障。如今，为外卖骑手缴纳社会保险，让他们“老有所养、病有所医、伤有所赔”，精准击中了“小哥们”的急难愁盼。\n　　无疑，京东和美团、饿了么等平台在外卖领域的竞争，让外卖员成了“香饽饽”。随着几家行业内的头部企业纷纷在“骑手社保”上落子，长期悬而未决的难题再度回到大众的视野。2月19日傍晚，美团“接招”，和京东同日宣布，将为全国范围内的全职及稳定兼职骑手缴纳社保，预计2025年二季度开始逐步实施。4月初，美团的“新一轮社保政策”开始在福建泉州和江苏南通两地试点。“灵活参保+平台补贴”的社保方案，其重点可以被归纳为三个关键词：养老保险、自愿原则和先缴后补。\n　　饿了么平台也在本月25日召开了年度协商算法恳谈会，推出全国首份网约配送算法和劳动规则协议，聚焦骑手权益保障，包括逐步取消超时扣罚、优化恶劣天气补贴等措施，提升骑手工作体验。此外，今年五一，为致敬和关怀饿了么骑手等新业态劳动者，该平台为骑手送30万元免费爱心餐，为全国27个重点城市劳动者提供节日用餐保障。\n　　刘强东老家宿迁大量餐馆自发支持京东外卖\n　　刘强东老家宿迁当地大量餐厅挂出横幅表示支持京东外卖，“东哥老家餐饮行业，必须支持京东外卖”“项王故里香满城，京东外卖送春风”等条幅，吸引了不少人驻足。条幅落款为“宿迁市烹饪餐饮协会”。\n　　此前，据宿迁市广播电视总台消息，京东外卖在宿迁“遍地开花”，京东外卖小哥穿梭在大街小巷，成为一抹亮丽的风景。各地大量餐饮人士表示了对京东外卖的支持。4月28日，网络上流传京东集团创始人刘强东一条朋友圈动态，称为了感谢一家餐饮商户支持，给予再免佣金一年。据悉，该餐饮商户为天津西青八爷手擀炸酱面总店，该店账号在视频号发布的一条视频中，员工手举刘强东海报，称“本店支持京东外卖”，获得不少转发与点赞。刘强东转发该视频表示，“感谢这位兄弟支持！找到你的店后再免佣金一年。我干过餐厅，深知餐饮行业的不易。祝您的餐厅红红火火、生意兴隆。”\n　　南京晨报/爱南京记者 杨静\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：王若云","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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外卖平台五险一金博弈背后的拉锯战： 骑手成为香饽饽？

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外卖平台五险一金博弈背后的拉锯战：骑手成为香饽饽？