爱奇艺CEO龚宇：好剧集能看到最后的观众是20%，资源浪费率很高

新浪科技2025-04-29

新浪科技讯 4月29日上午消息，近日，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，他表示，有很多报告说，大家的情绪注意力，从十多年前的2分多钟到现在47秒，这就是现实。所以以前的剧里，用三集，甚至20分钟做人物铺垫的事情，不能再有了。　　他提到：我们有个数据，叫一集弃看率，就是看完第一集就不看的。如果是40%以上的话，这就是伟大的作品，大家耳熟能详的作品。通常是一半以上，观众就不看了...

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4月29日上午消息，近日，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，他表示，有很多报告说，大家的情绪注意力，从十多年前的2分多钟到现在47秒，这就是现实。所以以前的剧里，用三集，甚至20分钟做人物铺垫的事情，不能再有了。\n\n　　他提到：我们有个数据，叫一集弃看率，就是看完第一集就不看的。如果是40%以上的话，这就是伟大的作品，大家耳熟能详的作品。通常是一半以上，观众就不看了...</p>\n\n<a href=\"https://finance.sina.com.cn/tob/2025-04-29/doc-ineuuwac5921036.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0315179316.USD","symbol_name":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","start_time":0,"source_url":"https://finance.sina.com.cn/tob/2025-04-29/doc-ineuuwac5921036.shtml","article_id":"2531217156","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2531217156","pubTimestamp":1745893920,"columns":[],"sourceInfo":{"source_id":"sina","name":"sina"},"weMediaInfo":null,"summary":"新浪科技讯 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4月29日上午消息，近日，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，他表示，有很多报告说，大家的情绪注意力，从十多年前的2分多钟到现在47秒，这就是现实。所以以前的剧里，用三集，甚至20分钟做人物铺垫的事情，不能再有了。\n\n　　他提到：我们有个数据，叫一集弃看率，就是看完第一集就不看的。如果是40%以上的话，这就是伟大的作品，大家耳熟能详的作品。通常是一半以上，观众就不看了。能看到最后的，通常好的剧是20%多，扑街的剧也就不到10%。一个行业投入了这么高资源做一部剧，但是资源浪费率这么高，是有严重问题的。\n　　“比如说中国电影行业，上座率高峰时是15%以上，最近几年是10%左右，利用率太低了。所以，我们要让剧的效率更高一些，节奏快一些，一些过场戏，铺垫可以删除。大家看的是最核心的内容。当然情绪也很重要，竖屏短剧在培养大家的情绪。”他总结。（罗宁）\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郝欣煜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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