影视行业寒冬之下爱奇艺如何破局？

证券日报2025-04-30

灯塔专业版数据显示，截至4月30日（13时20分），4月份电影市场总票房11.64亿元。相比2024年4月份的22.39亿元票房，缩水10.75亿元。与此同时，今年已经上映三个月的《哪咤之魔童闹海》（以下简称《哪咤2》）仍然是当月吸金冠军，以2.3亿元票房位居4月份榜首。这也意味着近期上映的新片都表现乏力。　　在此背景下，业内频频探讨如何提振电影市场。作为影视行业的代表企业，爱奇艺相关负责人近期在...

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industry?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1},"content_text":"灯塔专业版数据显示，截至4月30日（13时20分），4月份电影市场总票房11.64亿元。相比2024年4月份的22.39亿元票房，缩水10.75亿元。与此同时，今年已经上映三个月的《哪咤之魔童闹海》（以下简称《哪咤2》）仍然是当月吸金冠军，以2.3亿元票房位居4月份榜首。这也意味着近期上映的新片都表现乏力。　　在此背景下，业内频频探讨如何提振电影市场。作为影视行业的代表企业，爱奇艺相关负责人近期在“北京国际电影节”以及“爱奇艺世界·大会”等现场分享公司的解决策略。　　爱奇艺电影及海外业务群总裁杨向华表示，在观众审美升级与跨媒介消费抢夺用户时长的行业变局下，电影产业唯有通过内容创新、制作升级，才能在多维竞争格局中实现破局突围。“爱奇艺作为国内最大电影制播平台，正式推出‘自制电影三级火箭计划’，通过‘大片计划’‘爆前计划’‘燎原计划’三大战略模块，系统性布局电影制作。”　　据了解，爱奇艺的“大片计划”，主要以持续合作顶尖电影人，打造高质量头部院线电影为主。一位业内分析师向《证券日报》记者表示，高质量的好内容、大场面的特效作品依然对观众具备吸引力。“市场越是缺项目缺资金，企业越是需要投入。否则会进入死循环。”该人士称。　　爱奇艺创始人、CEO龚宇透露，今年一季度剧集、电影立项开机数量都在减少。但是爱奇艺不是减项目、减预算，而是逐渐合理地加项目、加预算。这是爱奇艺的主要方向。　　除了资金投入，新生代的电影人才挖掘也是重中之重。为此，爱奇艺的“爆前计划”为爱奇艺青年导演合作计划，将与中国电影集团合作，寻找有才华、有潜力、能够与平台共同成长的青年导演，创作以商业类型片为主，并兼顾作者性、创新性表达的先锋作品。　　爱奇艺高级副总裁叶宁认为，电影产业化缺乏统一标准，诸多未知因素难以预估，尤其是对于年轻且有才华的创作者，需要为他们提供更多类型化表达的机会。“爱奇艺一直致力于扶持年轻创作者，对观众群体的拉拢与客群培养并非一朝一夕之功。未来，我们要持续助力中小成本电影融资，共同培育电影行业的新生力量。”　　“燎原计划”则聚焦新模式的探索。爱奇艺推出网络电影合作模式，旨在进一步激发网络电影创作活力，推动优质精品内容产出。　　“‘燎原计划’通过平台主控选题、标准化剧本采买、制作竞标、预算保障及收益分红机制，构建平台、编剧、制作方三方共赢的创作共同体。”杨向华表示：“我们不仅要让好剧本找到好团队，让好项目匹配合适的成本，更要让创作者与制作方共享作品生命周期内的商业价值，真正实现内容驱动、生态共赢的良性循环。”　　叶宁表示，爱奇艺始终把电影作为长期投资的领地。虽然《哪咤2》把票房天花板砸穿，但真正的天花板是那么多数量的观众，优秀的创作才是不二法则、第一性原理，是建立长效机制的本质缘由。　　广州艾媒数聚信息咨询股份有限公司CEO张毅对《证券日报》记者表示，不仅仅是爱奇艺，影视公司今年扎堆公布新人挖掘计划，新锐创作者的涌入会打破一些资源垄断。而头部企业通过标准化流程也会降低新人试错成本。当越来越多企业开始寻求变革，影视行业才能去除沉疴，走进新阶段。（文章来源：证券日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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影视行业寒冬之下 爱奇艺如何破局？

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影视行业寒冬之下爱奇艺如何破局？