微短剧冲击长视频！爱奇艺CEO龚宇：行业50%以上的剧是亏损的

新浪科技2025-04-29

新浪科技讯 4月29日上午消息，近日，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。　　龚宇分析指出：“大部分的行业说资金一年流转几回，我们这个行业是一个项目几年流转一回，所以从资本层面角度来讲，是非常不愿意选择的一个投资。从政策资源角度来讲，也是一个往后的选择。比如说很多地方政府宣传部，愿意把一部分资金支持电视剧的拍摄播出，...

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Gong Yu, CEO of iQiyi: More than 50% of dramas in the industry are losing money","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1},"content_text":"新浪科技讯 4月29日上午消息，近日，爱奇艺CEO龚宇在“2025电视剧导演大会”发表演讲，谈及长剧集行业如今的趋势，他认为，长剧集在资本眼里很不讨喜。\n\n　　龚宇分析指出：“大部分的行业说资金一年流转几回，我们这个行业是一个项目几年流转一回，所以从资本层面角度来讲，是非常不愿意选择的一个投资。从政策资源角度来讲，也是一个往后的选择。比如说很多地方政府宣传部，愿意把一部分资金支持电视剧的拍摄播出，但是现在很多人都转向去做微短剧，因为它快，能快速达到传播目的。”\n　　龚宇还表示，做剧成本太高。十年前的剧投资单集成本300万。这个成本太大，行业难以承担，所以之后公司做的很多项目都是亏损的。视频平台现在总体是盈利的，虽然盈利非常困难，现在100部电视剧，30-40%是不亏损的，盈利的30%出头，也就是50%以上是亏损的。\n　　“周期太长直接后果是压的资金越来越多，一部剧，短的八九千万，长的两三亿，然后一年投资50多部，八九十亿资金占着，一个作品周期短的话两年。资金是有成本的，所以缩短周期让资本负担轻一些，让更多的资源不畏惧这个行业。”他总结。（罗宁）\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郝欣煜","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2531021144","isCrawlerRequest":true}