TikTok计划进军日本电商市场

DoNews2025-04-27

据《日经新闻》报道，TikTok正筹备未来几个月在日本推出在线购物平台——TikTok Shop。作为一款结合直播带货的电商平台，TikTok Shop覆盖从运动鞋到美妆等多品类商品，并以打折优惠吸引用户。目前，公司正在为日本市场的卖家招募工作做准备。此举表明TikTok加速拓展全球电商业务的决心。此前，TikTok Shop已在法国、德国和意大利上线，进一步巩固其在欧洲的市场份额。与此同时，尽管...

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