浙商证券：国补小家电品类扩围建议关注苏泊尔(002032.SZ)等

智通财经2025-04-25

智通财经APP获悉，浙商证券发布研报称，行业数据显示25年小家电多数品类恢复增长，刚需品类价增，养生壶等长尾品类量价齐增。国补主要利好三类企业：1)刚需品类占比高且定位中高端的公司;2)养生壶及动力类占比高的企业;3)京东渠道占比高、子公司布局广的企业。预期在国补小家电品类扩围的情况下，各公司内销有望提速。建议关注苏泊尔(002032.SZ)、小熊电器(002959.SZ)。浙商证券主要观点如下：...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2530594269?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-04-25 11:50","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2530594269","market":"sh","top_or_hot":-1,"title":"浙商证券：国补小家电品类扩围 建议关注苏泊尔(002032.SZ)等","media":"智通财经","content":"<div>\n<p>智通财经APP获悉，浙商证券发布研报称，行业数据显示25年小家电多数品类恢复增长，刚需品类价增，养生壶等长尾品类量价齐增。国补主要利好三类企业：1)刚需品类占比高且定位中高端的公司;2)养生壶及动力类占比高的企业;3)京东渠道占比高、子公司布局广的企业。预期在国补小家电品类扩围的情况下，各公司内销有望提速。建议关注苏泊尔(002032.SZ)、小熊电器(002959.SZ)。浙商证券主要观点如下：...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1284700.html\">网页链接</a>\n\n</div>\n","source":"stock_zhitongcaijing","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>浙商证券：国补小家电品类扩围 建议关注苏泊尔(002032.SZ)等</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n浙商证券：国补小家电品类扩围 建议关注苏泊尔(002032.SZ)等\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-25 11:50 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/1284700.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，浙商证券发布研报称，行业数据显示25年小家电多数品类恢复增长，刚需品类价增，养生壶等长尾品类量价齐增。国补主要利好三类企业：1)刚需品类占比高且定位中高端的公司;2)养生壶及动力类占比高的企业;3)京东渠道占比高、子公司布局广的企业。预期在国补小家电品类扩围的情况下，各公司内销有望提速。建议关注苏泊尔(002032.SZ)、小熊电器(002959.SZ)。浙商证券主要观点如下：...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1284700.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK0028","symbol_name":"国家队","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1284700.html","article_id":"2530594269","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2530594269","pubTimestamp":1745553026,"columns":[],"sourceInfo":{"source_id":"stock_zhitongcaijing","name":"智通财经网"},"weMediaInfo":null,"summary":"智通财经APP获悉，浙商证券发布研报称，行业数据显示25年小家电多数品类恢复增长，刚需品类价增，养生壶等长尾品类量价齐增。建议关注苏泊尔、小熊电器。浙商证券主要观点如下：国补小家电品类扩围2025年京东补贴小家电品类更广，京东自营全国发货，小家电除了微波炉、电饭煲是常规品类，截止4.22新增36项小家电品类纳入补贴。该行预期在国补小家电品类扩围的情况下，各公司内销有望提速。","collect":0,"end_time":0,"defaultTopTitle":"zhitongcaijing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"601878":"浙商证券","BK0028":"国家队","BK0276":"资本市场","IE00BVYPNQ40.USD":"GUINNESS ASIAN EQUITY INCOME \"C\" (USD) ACC","BK0256":"金属制品","BK0175":"白马股","IE00BVYPNP33.GBP":"GUINNESS ASIAN EQUITY INCOME \"C\" (GBP) ACC","IE00BZ08YR35.GBP":"GUINNESS BEST OF CHINA \"C\" (GBP) ACC","BK0196":"行业龙头","IE00BZ08YS42.EUR":"GUINNESS BEST OF CHINA \"C\" (EUR) ACC","IE00BGHQDM52.EUR":"GUINNESS ASIAN EQUITY INCOME \"C\" (EUR) ACC","002032":"苏泊尔","IE00BZ08YT58.USD":"GUINNESS BEST OF CHINA \"C\" (USD) ACC","IE00BYV24P56.USD":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (USD) ACC","IE00BMCWC346.EUR":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (EUR) ACC","BK0188":"融资融券","IE0005HP3H50.USD":"GUINNESS CHINA \"C\" (USD) ACC","BK0187":"一线龙头","BK0021":"外资并购(国际板)"},"translate_title":"Zheshang Securities: It is recommended to pay attention to Supor (002032. SZ) and others to expand the category of state-subsidized small household appliances","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"601878":1,"002032":1},"content_text":"智通财经APP获悉，浙商证券发布研报称，行业数据显示25年小家电多数品类恢复增长，刚需品类价增，养生壶等长尾品类量价齐增。国补主要利好三类企业：1)刚需品类占比高且定位中高端的公司;2)养生壶及动力类占比高的企业;3)京东渠道占比高、子公司布局广的企业。预期在国补小家电品类扩围的情况下，各公司内销有望提速。建议关注苏泊尔(002032.SZ)、小熊电器(002959.SZ)。浙商证券主要观点如下：国补小家电品类扩围2025年京东补贴小家电品类更广，京东自营全国发货，小家电除了微波炉、电饭煲是常规品类，截止4.22新增36项(不完全统计)小家电品类纳入补贴。天猫、淘宝采取地区专享的政策，截止4.22小家电政策覆盖的区域共16个，部分地区如浙江、广东、湖北、湖南、陕西等地区补贴的小家电品类范围明显扩张，三方数据显示小家电行业多数品类25年恢复增长，偏刚需品类价增，长尾品类中养生壶、电动类量价齐增。该行预期在国补小家电品类扩围的情况下，各公司内销有望提速。国补覆盖面扩大，该行认为主要利好三类公司1)刚需品类占比高且价格带定位中高端的公司(刚需品类Q1饭煲、微波炉纳入国补常规品类，补贴力度大，可预期的国补持续性或更好)。2)长尾品类养生壶及动力类占比高的公司(养生壶和动力类在本轮国补中刺激效果比较明显)。3)京东占比高，总部补贴力度大以及子公司布局广泛的公司(京东自营可以全国发货，总部补贴力度大且子公司布局广泛可以更大程度享受地区专享补贴。)","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2530594269","isCrawlerRequest":true}

浙商证券：国补小家电品类扩围 建议关注苏泊尔(002032.SZ)等

精彩评论

浙商证券：国补小家电品类扩围建议关注苏泊尔(002032.SZ)等