央视文化IP+直播电商赋能，五粮液浓香酒明日将推八款新品

经济观察网2025-04-27

在消费市场持续演进的当下，品牌的影响力与市场策略的有效性愈发关键。近期，据五粮浓香官方微信公众号消息显示，旗下运营的多款产品将依托央视平台，于4月28日，在五粮液主品牌引领下共同参与“礼酝华章遇鉴和美”——中央广播电视总台《礼仪中国》开机启动仪式暨五粮液新品发布会”。　　五粮液浓香酒公司负责运营五粮春、五粮醇、五粮特曲、尖庄等一系列深受消费者喜爱的品牌。此次与央视的合作，是其继以往成功合作...

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