新茶饮行业竞争激烈古茗扩张放缓

电鳗快报2025-04-27

古茗曾以独特的定位和稳健的步伐前行，然而如今却似乎陷入了“慢下来”的困境。财报显示，2024年古茗新开业门店数量为1587家，上一年为2597家，关闭的门店数量为674家，而上一年同期为265家。曾经古茗凭借对二三线城市及乡镇市场的深耕，走出了一条差异化的发展道路。其门店数量稳步增长，单店GMV也保持着可观的水准，成为茶饮行业中一股不可忽视的力量。但如今，拓店速度明显减速，这一变化背后，是市场环境...

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新茶饮行业竞争激烈 古茗扩张放缓

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新茶饮行业竞争激烈古茗扩张放缓