腾讯青腾携手复旦、阅文发布商业学堂新增三大校委

读创2025-04-24

4月23日，青腾读书日跨界思享会暨青腾十周年启动活动在深圳举办。腾讯青腾宣布与复旦大学管理学院、阅文集团联合发起“复旦-青腾2025未来商业学堂”，并新增三位校委成员。活动现场，腾讯集团高管、阅文集团高管和青腾校友一起，探讨了“AI×IP×消费”的商业新融合。　　AI×IP×消费：未来商业新范式　　在活动现场，腾讯集团高级管理顾问、青腾教务长杨国安教授围绕“技术创新时代的敏捷管理”展开深度分享。他...

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School","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"80700":0.6,"HTCD.SI":0.6,"00700":1,"TCEHY":1},"content_text":"4月23日，青腾读书日跨界思享会暨青腾十周年启动活动在深圳举办。腾讯青腾宣布与复旦大学管理学院、阅文集团联合发起“复旦-青腾2025未来商业学堂”，并新增三位校委成员。活动现场，腾讯集团高管、阅文集团高管和青腾校友一起，探讨了“AI×IP×消费”的商业新融合。　　AI×IP×消费：未来商业新范式　　在活动现场，腾讯集团高级管理顾问、青腾教务长杨国安教授围绕“技术创新时代的敏捷管理”展开深度分享。他指出，不管是企业、组织，面对高度不确定环境的时候，反应的速度敏不敏捷是很关键的。企业的敏捷度有赖于战略敏捷、组织敏捷和员工敏捷三方面，避免议而不决、决而不行、行而不力。　　阅文集团首席执行官兼总裁、腾讯平台与内容事业群副总裁侯晓楠作为青腾重要合作伙伴出席了活动，并分享了“文化新消费时代的IP生态进化”议题。　　“在文化自信与商业成功的共振下，立足中国文化的好内容不断突破天花板。流量结构的变化，加剧了精品内容的马太效应。越是精品IP，带动消费的机会越大。我们正进入情绪价值消费时代，这里有非常大的空间。”　　作为腾讯在AI研究方向上的代表，腾讯云副总裁，腾讯云智能、优图实验室负责人吴运声做了题为“AI的‘最后一公里’:从遥不可及，到触手可及”的分享。他指出，伴随着大模型能力快速提升、AI原生应用兴起、端云混合架构的应用，AI正在从遥不可及进化到触手可及。企业将自身知识库和大模型结合，可以在大模型时代建立起竞争壁垒。　　会上，腾讯青腾负责人刘玉龙表示，为了在技术、文化、商业三者中找到可持续创新路径，青腾文创学堂及商业班合并为青腾未来商业学堂。侯晓楠和杨国安分别作为阅文和青腾代表，宣布将携手复旦大学管理学院，三方共同推出2025未来商业学堂。　　全新启动的复旦-青腾2025未来商业学堂聚焦“AI、IP、消费”三大核心赛道，定向招募AI应用、文创内容、新质品牌等领域的60位领军创业家。学堂依托复旦大学的前沿学术研究、阅文集团的IP生态资源以及腾讯的产业互联网实践，构建“交叉课+实战课”的创新课程体系。学制2年，设立12个课程模块，现已启动全球招生。　　活动期间，青腾历届校友来到读书日，分享新知的同时也互赠书籍。作为校友代表，姚记科技董事长，青腾产业二期、三期校友姚朔斌共享姚记科技借助IP赋能消费的经验：“IP是品牌的进阶形态，是把品牌从理性符号升级为情感内容、灵魂共鸣的必经之路。”另一位校友代表，迪阿股份CEO、创始人，青腾文创三期、全球化创新营三期校友卢依雯提到其创业理念时强调：“企业的存在本质是解决社会问题而非追逐利润，任何企业的核心价值都应基于对世界的深刻理解。”　　新增三位校委　　2025年，全球商业环境加速变化，商业教育体系迎来新的挑战和机遇。面对技术迭代、跨界竞争与可持续发展需求，青腾校委会迎来三位新校委加入：腾讯集团高级副总裁马晓轶，腾讯集团副总裁、腾讯AI实验室主任蒋杰，腾讯集团副总裁、腾讯可持续社会价值事业部负责人陈菊红，三位校委将持续助力青腾及校友创业家们，在全球化布局、前沿AI技术和社会价值探索命题上，带来更具时代性和前沿性的认知迭代和实践感悟。　　青腾教务长杨国安强调：“校委扩容不仅是资源加持，更要构建‘战略敏捷度’——当技术周期从5年压缩至3个月时，企业决策必须敏捷迭代。”　　腾讯青腾创办于2015年。作为腾讯旗下的创新学习平台，青腾秉承校企联动，联合国内外顶级高校，如清华大学经管学院、北京大学光华管理学院、复旦大学管理学院、新加坡国立大学商学院等，设立商业、科技、产业三大学堂，目前已有806位创业者共创学习。（文章来源：读创）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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腾讯青腾携手复旦、阅文发布商业学堂 新增三大校委

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腾讯青腾携手复旦、阅文发布商业学堂新增三大校委