左拥京东右抱美团，星巴克抓紧自救

21财闻汇2025-04-22

作者：贺泓源谭伊亭　　星巴克不想放弃任何在华发展机会。　　4月21日，星巴克中国宣布，专星送服务正式登陆京东外卖平台。　　此次专星送入驻新平台，让星巴克成为首个与京东外卖平台打通会员体系的餐饮品牌。　　星巴克还提到，京东外卖平台为其开发一系列专属的深度客制化功能。　　需要注意的是，美团、京东的“外卖战事”走向焦灼，星巴克中国明显在“端水”。这家咖啡巨头早已和美团达成类似合作。　　背后是，星巴克中国...

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href=http://finance.eastmoney.com/a/202504223384336229.html><strong>21财闻汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：贺泓源谭伊亭　　星巴克不想放弃任何在华发展机会。　　4月21日，星巴克中国宣布，专星送服务正式登陆京东外卖平台。　　此次专星送入驻新平台，让星巴克成为首个与京东外卖平台打通会员体系的餐饮品牌。　　星巴克还提到，京东外卖平台为其开发一系列专属的深度客制化功能。　　需要注意的是，美团、京东的“外卖战事”走向焦灼，星巴克中国明显在“端水”。这家咖啡巨头早已和美团达成类似合作。　　背后是，星巴克中国...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202504223384336229.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1282651121.HKD","symbol_name":"ALLIANZ GEM EQUITY HIGH DIVIDEND \"AMG\" (HKD) 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Liu)由星巴克中国联席CEO改任星巴克中国CEO。她成为了自救运动中的掌舵人。　　自救措施有很多。　　比如，星巴克中国正不断推出新品。其于近期推出了春节系列咖啡豆、饮品、食品和商品等，这是第一款由中国团队主导开发并全链路参与的咖啡豆。　　星巴克中国也在调整运营模式。　　2025年1月，星巴克中国推出“启航项目”，将部分门店组建为多店社区（MSC）。　　所谓“多店社区”，通常是由两家星巴克门店“1+1”组成。　　在这一运营模式下，将首次出现一位星巴克店长同时管理两家门店的情况。　　此种模式，一方面有利于星巴克平稳扩张，另一方面或许也有着降低成本的考虑。　　而此番“端水”行为则显示，星巴克在华运营身段更加灵活。　　当然，市场压力下，星巴克也确实没必要站队。（文章来源：21财闻汇）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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