打造“行业范本”，伊利集团16亿元生育补贴申请人数突破6万

食品饮料行业观察2025-04-22

今年工作报告提出，“制定促进生育政策，发放育儿补贴，大力发展托幼一体化服务，增加普惠托育服务供给。”紧跟政策指引，伊利集团积极启动了16亿元生育补贴计划。活动上线仅8天，“伊利集团16亿元生育补贴计划”申请人数破6万。这一战略举措不仅是对国家人口战略及生育政策导向的前瞻回应，同时通过创新性支持家庭育儿需求，为推动生育友好型社会提供了企业层面的范本案例。16亿元行业最大额度生育补贴落地实施近日，“...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2529254632?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-04-22 21:18","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2529254632","market":"sh","top_or_hot":-1,"title":"打造“行业范本”，伊利集团16亿元生育补贴申请人数突破6万","media":"食品饮料行业观察","content":"<div>\n<p>今年工作报告提出，“制定促进生育政策，发放育儿补贴，大力发展托幼一体化服务，增加普惠托育服务供给。”紧跟政策指引，伊利集团积极启动了16亿元生育补贴计划。活动上线仅8天，“伊利集团16亿元生育补贴计划”申请人数破6万。这一战略举措不仅是对国家人口战略及生育政策导向的前瞻回应，同时通过创新性支持家庭育儿需求，为推动生育友好型社会提供了企业层面的范本案例。16亿元行业最大额度生育补贴落地实施近日，“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504222151599740bf1c&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>打造“行业范本”，伊利集团16亿元生育补贴申请人数突破6万</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n打造“行业范本”，伊利集团16亿元生育补贴申请人数突破6万\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-22 21:18 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504222151599740bf1c&s=b><strong>食品饮料行业观察</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今年工作报告提出，“制定促进生育政策，发放育儿补贴，大力发展托幼一体化服务，增加普惠托育服务供给。”紧跟政策指引，伊利集团积极启动了16亿元生育补贴计划。活动上线仅8天，“伊利集团16亿元生育补贴计划”申请人数破6万。这一战略举措不仅是对国家人口战略及生育政策导向的前瞻回应，同时通过创新性支持家庭育儿需求，为推动生育友好型社会提供了企业层面的范本案例。16亿元行业最大额度生育补贴落地实施近日，“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504222151599740bf1c&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1048596156.SGD","symbol_name":"Blackrock Asian Growth Leaders A2 SGD-H","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504222151599740bf1c&s=b","article_id":"2529254632","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202504222151599740bf1c&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2529254632","pubTimestamp":1745327880,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"活动上线仅8天，“伊利集团16亿元生育补贴计划”申请人数破6万。16亿元行业最大额度生育补贴落地实施近日，“伊利集团16亿元生育补贴计划”一经官宣，迅速引发新华网、人民网、央广网等超百家媒体关注报道，相关话题多次冲上热搜，同时在各大社交媒体平台上引发了孕期家庭的广泛热议。“伊利补贴已到手！”伊利集团发起的“16亿元生育补贴计划”，不仅是一项惠及全国新生家庭的举措，更是一种对未来人口结构变化的系统性思考。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"600887":"伊利股份","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","IE00BVYPNQ40.USD":"GUINNESS ASIAN EQUITY INCOME \"C\" (USD) ACC","BK0183":"MSCI概念","LU0821914370.USD":"贝莱德亚洲成长领袖A2","IE00B5MMRT66.SGD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (SGDHDG) ACC","LU1064131003.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"A\" (USD) ACC","BK0188":"融资融券","IE00BVYPNP33.GBP":"GUINNESS ASIAN EQUITY INCOME \"C\" (GBP) ACC","LU1146622755.USD":"安本中国A股股票基金A Acc","BK0012":"证金概念","BK0015":"沪股通50","BK0187":"一线龙头","LU0405327494.USD":"ALLSPRING CHINA A FOCUS \"I\" (USD) ACC","BK0028":"国家队","IE00BZ08YR35.GBP":"GUINNESS BEST OF CHINA \"C\" (GBP) ACC","LU2148510915.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"R\" (USD) ACC","IE00BGHQDM52.EUR":"GUINNESS ASIAN EQUITY INCOME \"C\" (EUR) ACC","IE00BZ08YS42.EUR":"GUINNESS BEST OF CHINA \"C\" (EUR) ACC","LU1820825898.SGD":"Aberdeen Standard SICAV I - China A Share Equity A Acc SGD-H","IE00BZ08YT58.USD":"GUINNESS BEST OF CHINA \"C\" (USD) ACC","BK0226":"食品制造","BK0048":"二胎政策","LU1655091616.SGD":"JPMorgan Funds - China A-Share Opportunities A (acc) SGD","LU1580142542.USD":"Blackrock Systematic China A-Share Opportunities A2 USD","LU1328615791.USD":"FULLERTON LUX FUNDS - ALL CHINA EQUITIES \"I\" (USD) ACC","IE00BYV24P56.USD":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (USD) ACC","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU1064130708.USD":"FULLERTON LUX FUNDS - CHINA A EQUITIES \"I\" (USD) ACC","BK0070":"员工持股","LU0862451753.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD","IE00BMCWC346.EUR":"GUINNESS EMERGING MARKETS EQUITY INCOME \"C\" (EUR) ACC","BK0196":"行业龙头","IE00B543WZ88.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) ACC","LU0405327148.USD":"ALLSPRING CHINA A FOCUS \"A\" (USD) ACC","LU0890818403.SGD":"JPMorgan Funds - Emerging Markets Dividend A (mth) SGD-H","LU1781817850.SGD":"Blackrock Systematic China A-Share Opportunities A2 SGD-H","BK0086":"举牌"},"translate_title":"Creating an \"industry model\", Yili Group's 1.6 billion yuan maternity subsidy applicants exceeded 60,000","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600887":0.9},"content_text":"今年工作报告提出，“制定促进生育政策，发放育儿补贴，大力发展托幼一体化服务，增加普惠托育服务供给。”紧跟政策指引，伊利集团积极启动了16亿元生育补贴计划。活动上线仅8天，“伊利集团16亿元生育补贴计划”申请人数破6万。这一战略举措不仅是对国家人口战略及生育政策导向的前瞻回应，同时通过创新性支持家庭育儿需求，为推动生育友好型社会提供了企业层面的范本案例。16亿元行业最大额度生育补贴落地实施近日，“伊利集团16亿元生育补贴计划”一经官宣，迅速引发新华网、人民网、央广网等超百家媒体关注报道，相关话题多次冲上热搜，同时在各大社交媒体平台上引发了孕期家庭的广泛热议。小红书、微博、抖音等平台上，不少父母表示生育补贴已经到手，随之而来的，还有被关心、被看见的温暖感受：“今日份薅羊毛的快乐，是金领冠给的！”“伊利补贴已到手！”“我选的珍护铂萃，姐妹们选的啥？”……为了给更多母婴家庭提供普惠补贴，伊利还打造了覆盖线上线下全场景的参与渠道，孕妈们就近到线下母婴门店，或线上通过金领冠电商旗舰店、自营店扫码报名均可申领。目前活动仍在继续，有需要的宝妈可通过上述渠道了解申领详情。伊利此次推出的16亿元生育补贴计划，从补贴力度到服务体系，多维度体现出了前瞻性的战略思考与用户导向的实践逻辑，具体呈现在以下四个方面：一是打造了业内已落地实施最大额度的生育补贴，拿出16亿元“真金白银”支持孕育；二是截至目前单户家庭到手金额最多的生育补贴，可领取价值1600元营养补贴；三是产品品类更全的生育补贴，该补贴中提供8款孕养期免费营养产品，还包含金领冠珍护铂萃、金领冠珍护、金领冠塞纳牧三款“明星单品”，可满足不同宝宝营养需求；四是用户可享服务类型更广的生育补贴，伊利共提供孕期健康管理服务、定制化知识服务等12大项育儿权益，全方位助力父母科学养育。积极践行乳业“龙头”时代使命在人口结构变化与母婴行业转型的交汇点上，企业正从传统的产品提供者，转变为社会价值的共建者与国家战略的响应者。伊利以16亿元生育补贴计划为切口，精准回应育儿家庭的现实需求，同时坚持长期深耕母婴营养健康研究，通过持续的科研创新，为中国家庭提供更专业、科学的育儿支持。拥有近70年深厚积淀的伊利，不仅建立了中国乳企中首个“母乳研究数据库”，全国唯一的国家乳业技术创新中心，还获得了1000多万个母乳成分数据，目前共完成290余项发明专利布局，成功将10大核心配方专利应用到了伊利金领冠系列产品当中。活动中金领冠珍护铂萃、金领冠珍护、金领冠塞纳牧三款“明星单品”以专利配方和强大产品力收获了极高人气，产品品质和用户口碑得到了有力验证。其中申领数量最多的“超级爆款”金领冠珍护铂萃，拥有90种全面营养，特含超凡乳源HMOs，助力宝宝营养全面进阶。在构建“生育友好型社会”引发社会热议的背景下，企业的每一次主动出击，都是对社会趋势的深刻回应。伊利集团发起的“16亿元生育补贴计划”，不仅是一项惠及全国新生家庭的举措，更是一种对未来人口结构变化的系统性思考。这场“大手笔”的投入，实质上是对家庭用户价值的肯定、也是企业自身社会角色和站位的重新定义。16亿元生育补贴不仅是一场面向全社会的普惠补贴，同时也是一项贯穿家庭成长周期的长远承诺。它所激发的，是用户对品牌社会价值的认可，同时还有“被理解”“被支持”的情感认同。在这一过程中，伊利为企业如何嵌入民生议题、服务国家战略提供了鲜活样本。有责任、有担当、有远见的企业，不单纯是时代发展的“见证者”，更应成为推动社会进步的“参与者”和“推动者”。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2529254632","isCrawlerRequest":true}