长江传媒主业收入平稳增长，立体式营销服务体系成果显著

招商证券2025-04-15

**核心财务表现与业务增长**长江传媒 2024年年报显示，公司实现营业收入70.72亿元，同比增长4.64%，归母净利润为9.45亿元，同比下降6.96%。尽管税收政策调整对当期损益产生一次性负向影响约1.22亿元，但扣非归母净利润达10亿元，同比增长12.45%。分业务来看，一般图书发行业务逆市上扬，收入同比增长5.29%，教材教辅业务收入同比增长7.07%。费用端优化显著，销售费用和管理费用...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2527343594?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-04-15 12:15","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2527343594","market":"sh","top_or_hot":-1,"title":"长江传媒主业收入平稳增长，立体式营销服务体系成果显著","media":"招商证券","content":"<div>\n<p>**核心财务表现与业务增长**长江传媒 2024年年报显示，公司实现营业收入70.72亿元，同比增长4.64%，归母净利润为9.45亿元，同比下降6.96%。尽管税收政策调整对当期损益产生一次性负向影响约1.22亿元，但扣非归母净利润达10亿元，同比增长12.45%。分业务来看，一般图书发行业务逆市上扬，收入同比增长5.29%，教材教辅业务收入同比增长7.07%。费用端优化显著，销售费用和管理费用...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250415124547a6bac799&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>长江传媒主业收入平稳增长，立体式营销服务体系成果显著</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n长江传媒主业收入平稳增长，立体式营销服务体系成果显著\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-15 12:15 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250415124547a6bac799&s=b><strong>招商证券</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>**核心财务表现与业务增长**长江传媒 2024年年报显示，公司实现营业收入70.72亿元，同比增长4.64%，归母净利润为9.45亿元，同比下降6.96%。尽管税收政策调整对当期损益产生一次性负向影响约1.22亿元，但扣非归母净利润达10亿元，同比增长12.45%。分业务来看，一般图书发行业务逆市上扬，收入同比增长5.29%，教材教辅业务收入同比增长7.07%。费用端优化显著，销售费用和管理费用...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250415124547a6bac799&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK0028","symbol_name":"国家队","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250415124547a6bac799&s=b","article_id":"2527343594","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250415124547a6bac799&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2527343594","pubTimestamp":1744690541,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"**核心财务表现与业务增长**长江传媒 2024年年报显示，公司实现营业收入70.72亿元，同比增长4.64%，归母净利润为9.45亿元，同比下降6.96%。**立体式营销服务体系成效显著**长江传媒通过构建 线上线下 、店内店外相结合的立体式营销服务体系，实现了市场竞争力的进一步提升。总体而言，长江传媒凭借其强大的资源整合能力和创新能力，有望在行业中继续保持领先地位。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"600757":"长江传媒","BK0028":"国家队","BK0098":"文化传媒概念","BK0188":"融资融券","BK0268":"新闻出版","BK0267":"媒体制作"},"translate_title":"Changjiang Media's main business income grew steadily, and the three-dimensional marketing service system achieved remarkable results","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"600757":1},"content_text":"**核心财务表现与业务增长**长江传媒 2024年年报显示，公司实现营业收入70.72亿元，同比增长4.64%，归母净利润为9.45亿元，同比下降6.96%。尽管税收政策调整对当期损益产生一次性负向影响约1.22亿元，但扣非归母净利润达10亿元，同比增长12.45%。分业务来看，一般图书发行业务逆市上扬，收入同比增长5.29%，教材教辅业务收入同比增长7.07%。费用端优化显著，销售费用和管理费用分别下降5.69%和3.81%，研发费用则因投入增加而上升7.06%。整体毛利率小幅下滑至34.32%，但仍保持稳健盈利能力。**立体式营销服务体系成效显著**长江传媒通过构建 线上线下 、店内店外相结合的立体式营销服务体系，实现了市场竞争力的进一步提升。湖北省新华书店集团依托天猫、京东等电商平台开设自营旗舰店，并开发微信公众号微店及移动端掌上书城，覆盖从互联网到移动互联网的全渠道销售网络。线下一般图书销售码洋同比增长13.66%，线上电商业务首次突破10亿元大关，同比增长87.94%。这一创新模式不仅提升了服务水平，还形成了湖北新华特色运营体系，助力公司在实体门店零售普遍下滑的情况下实现逆势增长。**充足现金流与股东回报**截至2024年底，长江传媒现金及现金等价物余额达17.23亿元，财务状况良好，具备较强的抗风险能力。公司拟派发现金红利约4.98亿元(含税)，占归母净利润比例为52.65%，体现了积极回馈投资者的态度。同时，公司预计2025-2027年营业收入将稳步增长，分别为74.96亿元、79.46亿元和83.44亿元，对应归母净利润增速分别为17%、6%和4%。**投资评级与未来展望**招商证券 维持对长江传媒“强烈推荐”的投资评级，认为公司作为湖北省国资出版企业领导者，区位优势显著，主营业务稳健发展，且数字化创新和全产业链布局持续推动提质增效。预计2025-2027年PE分别为9.9倍、9.4倍和9.0倍，估值具有吸引力。然而，需关注市场竞争加剧、新兴技术发展以及上游成本波动可能带来的潜在风险。总体而言，长江传媒凭借其强大的资源整合能力和创新能力，有望在行业中继续保持领先地位。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2527343594","isCrawlerRequest":true}