研报掘金丨中金：维持海澜之家“跑赢行业”评级，上调目标价28.9%至10.20元

格隆汇资讯2025-03-11

中金公司研报指出，海澜之家(600398.SH)京东奥莱单店模型进展顺利，有望继续跑通和复制。线下方面，2025年以来，公司旗下京东奥莱门店在山东、河南、河北、安徽等地陆续开业，截至目前门店数达11家。线上方面，截至目前京东奥莱官方旗舰店共上线16个品牌，我们估计目前线下已有70-80 个运动鞋服、奢侈品箱包、男女装及美妆品牌，2Q25线上将逐步打通线下品牌，届时有望提供增量。FCC方面，预计...

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