乘联会：2025年汽车降价潮持续，新能源车平均降幅13%

第一财经2025-03-10

“2025年汽车降价促销力度仍保持较强水平，今年的新车降价规模持续较大。不少新车直接突破原有价格的下限，而不是以往增配不加价价的模式。”乘联分会秘书长崔东树近日表示。根据乘联会统计，2025年1月~2月共有28款车型降价，其中新能源车有20款。前两月总体乘用车市场新车的降价幅度平均达到3万元，降价幅度为12.6%；新能源车新上市车型的降价幅度平均达到3万元，降价幅达到13%。其中纯电动车型降价幅度...

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3史上最大力度的优惠组合方案，不但全系可享8000元限时保险补贴，同时还能叠加5年0息贷款政策以及特享充电权益。随后，多家车企加入降价大军，通过“一口价”、金融免息等方式促销。此外，比亚迪通过发布智能化战略将高阶智驾门槛拉低至7万元，这一策略也加剧了市场竞争。相较于2023-2024年最低价，2025年最低指导价下降幅度较高的纯电动车型包括北汽极狐阿尔法S5、阿尔法T5、路特斯ELETRE、路特斯EMEYA、一汽-大众ID.6 CROZZ和ID.4，这些车型降价幅度达20%及以上。插混车型降价幅度普遍在10%以下，体现出插混车型的市场需求要明显好于纯电动车。崔东树认为，随着国家报废更新的促销补贴的力度强化和市场回暖，今年3月份之后价格战的压力会相对减缓。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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