联合利华新任CEO的首场硬仗：印尼市场如何翻盘？

农食网2025-03-04

在全球消费品市场，印尼正成为联合利华的一场关键战役。作为全球第四大人口国，这个新兴市场不仅是联合利华的重要收入来源，更是其发展中国家业务的缩影。然而，近年来，这家消费品巨头在印尼的表现却持续低迷，本土竞争对手的崛起让其步履维艰。对于联合利华新任CEO Fernando Fernandez来说，修复印尼的业务是当务之急。Fernando Fernandez他面临的一系列挑战包括剥离冰淇淋业务和削减...

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