封面食饮观察丨蜜雪冰城通过港交所上市聆讯，公布后续募资用途

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据利弗莫尔证券显示，蜜雪冰城股份有限公司已更新港交所聆讯后资料集，意味其即将挂牌上市。据了解，此次上市募资将主要用于全国化与海外扩张的进一步推进；还将用于品牌和IP建设推广，通过推出动画、电影和周边等形式扩充“雪王”内容矩阵。封面新闻记者王清

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