尼尔森IQ与京东超市达成战略合作共同推动全渠道零售创新

证券日报2025-02-10

全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）近日宣布与京东超市达成战略合作，双方将就快消品类别进行数据合作，共建消费趋势洞察。此外，双方还将启动“扶摇计划”，共同探索新品创新，帮助品牌方提升产品力。　　此次合作标志着尼尔森IQ与京东超市在全渠道零售领域的深度融合，双方将更深入地洞察市场动态和消费趋势，推动零售行业创新，致力于以品质及创新引领，为消费者和品牌厂家创造更大的价值，助力合作伙伴...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2510078040?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2025-02-10 13:05","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2510078040","market":"hk","top_or_hot":-1,"title":"尼尔森IQ与京东超市达成战略合作 共同推动全渠道零售创新","media":"证券日报","content":"<div>\n<p>全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）近日宣布与京东超市达成战略合作，双方将就快消品类别进行数据合作，共建消费趋势洞察。此外，双方还将启动“扶摇计划”，共同探索新品创新，帮助品牌方提升产品力。　　此次合作标志着尼尔森IQ与京东超市在全渠道零售领域的深度融合，双方将更深入地洞察市场动态和消费趋势，推动零售行业创新，致力于以品质及创新引领，为消费者和品牌厂家创造更大的价值，助力合作伙伴...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202502103314816554.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>尼尔森IQ与京东超市达成战略合作 共同推动全渠道零售创新</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n尼尔森IQ与京东超市达成战略合作 共同推动全渠道零售创新\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-02-10 13:05 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202502103314816554.html><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）近日宣布与京东超市达成战略合作，双方将就快消品类别进行数据合作，共建消费趋势洞察。此外，双方还将启动“扶摇计划”，共同探索新品创新，帮助品牌方提升产品力。　　此次合作标志着尼尔森IQ与京东超市在全渠道零售领域的深度融合，双方将更深入地洞察市场动态和消费趋势，推动零售行业创新，致力于以品质及创新引领，为消费者和品牌厂家创造更大的价值，助力合作伙伴...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202502103314816554.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0456842615.SGD","symbol_name":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","start_time":0,"source_url":"http://finance.eastmoney.com/a/202502103314816554.html","article_id":"2510078040","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2510078040","pubTimestamp":1739163942,"columns":[],"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）近日宣布与京东超市达成战略合作，双方将就快消品类别进行数据合作，共建消费趋势洞察。此外，双方还将启动“扶摇计划”，共同探索新品创新，帮助品牌方提升产品力。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89618":"京东集团-SWR","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","JD":"京东","LU2257852520.SGD":"JPMorgan Funds - Asia Growth A (acc) SGD","BK4526":"热门中概股","LU0320764755.SGD":"FTIF - Templeton Asian Growth A Acc SGD","BK4585":"ETF&股票定投概念","LU0865486749.SGD":"Eastspring Investments - Asian Equity Income AS SGD-H","LU1282649067.USD":"ALLIANZ ASIAN MULTI INCOME PLUS \"AMG\" (USD) INC A","LU0488056044.USD":"Allianz Asian Multi Income Plus Cl AM DIS USD","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU0469268626.HKD":"AB FCP I-ASIA EX JAPAN EQUITY PTF(AD","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","LU1044875133.USD":"天利亚洲反向股票 AU Acc","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","BK4505":"高瓴资本持仓","LU0315178854.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"A\" ACC","BK4504":"桥水持仓","LU0163747925.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY A ACC","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","BK4108":"电影和娱乐","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU2242644610.SGD":"Fidelity China Innovation A-ACC-SGD","IE00B29SXG58.USD":"FSSA CHINA FOCUS \"I\" (USD) ACC","LU1188198961.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) INC QV","BK4552":"Archegos爆仓风波概念","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0228659784.USD":"施罗德金砖四国基金","LU0588545904.SGD":"Eastspring Investments - Asian Equity Income ASDM SGD","09618":"京东集团-SW","LU1366334651.USD":"ALLSPRING EMERGING MARKETS EQUITY INCOME \"I\" (USD) INC","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","SG9999002562.SGD":"LionGlobal Asia Pacific SGD","NLSN":"尼尔森","LU0588545730.USD":"EASTSPRING INVESTMENTS ASIAN EQUITY INCOME \"ADM\" (USD) INC","LU0051755006.USD":"摩根大通中国A (dist)","LU0456846285.SGD":"JPMorgan Funds - Greater China A (acc) SGD","BK1610":"ETF&股票定投概念","IE0008368742.USD":"首域中国增长基金I Acc","SG9999002463.SGD":"LionGlobal China Growth SGD","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU0543330483.HKD":"TEMPLETON ASIAN GROWTH \"A\" (HKD) ACC","IE00B3M56506.USD":"NEUBERGER BERMAN EMERGING MARKETS EQUITY \"A\" (USD) ACC","LU1481107354.HKD":"HSBC GIF HONG KONG EQUITY \"AD\" (HKD) INC","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU1044876610.USD":"THREADNEEDLE (LUX) ASIAN CONTRARIAN EQUITY \"ZU\" (USD) ACC","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD"},"translate_title":"Nielsen IQ and JD Supermarket reach strategic cooperation to jointly promote omni-channel retail innovation","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"NLSN":1,"09618":1,"JD":1},"content_text":"全球领先的消费者研究与零售监测公司尼尔森IQ（NIQ）近日宣布与京东超市达成战略合作，双方将就快消品类别进行数据合作，共建消费趋势洞察。此外，双方还将启动“扶摇计划”，共同探索新品创新，帮助品牌方提升产品力。　　此次合作标志着尼尔森IQ与京东超市在全渠道零售领域的深度融合，双方将更深入地洞察市场动态和消费趋势，推动零售行业创新，致力于以品质及创新引领，为消费者和品牌厂家创造更大的价值，助力合作伙伴健康、可持续发展。　　通过这一合作，尼尔森IQ将与京东超市共同探索和定义全渠道零售中的新C2M（消费者到制造商）创新模式，运用双方的数据资源和分析能力，实现从消费者需求到产品制造的快速响应，从而助力品牌提升供应链效率和市场竞争力。此外，双方还将在全渠道品类管理方面展开深入合作，通过精细化管理和创新策略，推动零售行业的持续发展。　　尼尔森IQ中国区董事总经理周凌卿表示：“我们很高兴能与京东超市建立合作伙伴关系。通过整合双方的优势资源，完善对中国快消品线下和线上全渠道销售监测，为零售商和品牌商战略布局及调整提供更全面的数据支持和深入洞察，共同推动全渠道零售的创新和发展。”　　此外，尼尔森IQ和京东超市还将联合发起“扶摇计划”，邀请中国市场最具代表性的领军品牌作为首批合作企业，通过在京东首发或独家售卖，协助品牌优化新品概念洞察、测试、上市及追踪这四个关键阶段的流程设计，提升新品上市成功率，加速推动符合中国消费者需求的新产品成长，共同打造行业创新标杆，最终创造新的消费者需求，推动行业的增量发展。（文章来源：证券日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2510078040","isCrawlerRequest":true}

尼尔森IQ与京东超市达成战略合作 共同推动全渠道零售创新

精彩评论

尼尔森IQ与京东超市达成战略合作共同推动全渠道零售创新