比亚迪天神之眼vs华为ADS 国内智驾市场格局“高低”已分？

新浪财经2025-02-12

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　日前，发布了全民智驾战略——基于天神之眼技术矩阵，引起业内外广泛关注。　　根据介绍，“天神之眼”包含了三套不同的高阶智能驾驶方案，即天神之眼A-高阶智驾三激光版（DiPilot 600）、天神之眼B-高阶智驾激光版（DiPilot 300）和天神之眼C-高阶智驾三目版（DiPilot 100）。这三套方案将根据不同车型...

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100）。这三套方案将根据不同车型和品牌定位进行搭载。\n　　比亚迪希望通过自研的“天神之眼”高阶智能驾驶辅助系统，以及创新和成本控制，让每一位用户都能体验到高阶智驾的便捷，使高阶智驾不再是高端车型的专属。\n　　此前，华为凭借先进的技术在智能驾驶领域崭露头角。\n　　据了解，华为ADS（高阶智能驾驶系统）采用多传感器融合方案（视觉+激光雷达+毫米波雷达），其ADS 2.0及3.0系统以无图模式为核心，支持城市和高速NOA（导航辅助驾驶），尤其在复杂城市道路中表现出色。\n　　市场已将两家巨头的智能驾驶系统总体上做了比较。\n　　具体来看，华为ADS技术先进性与全栈自研能力是其核心优势，尤其在复杂城市路况和生态互联方面领先，但高成本限制了市场渗透率，需依赖高端车型合作维持竞争力。\n　　而比亚迪通过“智驾平权”战略，以低成本、高覆盖率抢占市场。其规模化数据与制造能力是技术快速迭代的基础，但需在算法优化与高阶功能落地上持续投入。\n华为ADS与比亚迪天神之眼对比\n　　从上图对比中不难看到，在智驾系统的定位上，华为ADS主攻中高端市场，而比亚迪则主要面向中低端市场。这一点也可以在汽车售价上得到印证。\n　　据中国银河证券研报显示，2023年比亚迪单车均价为13.5万元（剔除增值税）；国联证券研报指出，2023年比亚迪单车平均收入为15.99万元。\n　　此外，汽车之家数据显示，2023年比亚迪销售302万辆汽车，汽车营收4835亿元，单车不含税均价16万元。\n　　目前虽暂无2024年比亚迪确切的整车销售均价数据，但公司半年报显示单车均价同比下跌了14.46%，因此比亚迪2024年销售均价大概率低于16万元/辆。\n　　与此同时，据公开信息显示，2024年鸿蒙智行成交均价则达到37万元/辆，市场价明显高于比亚迪。\n　　由此看来，国内智驾市场竞争格局似乎已初见雏形，即华为代表的“中高端精英路线”以及比亚迪代表的“中低端普惠模式”。未来，两家公司竞争无疑将加速智驾技术的普及，国内市场可能呈现“高端看华为，大众看比亚迪”的格局。\n　　注：本文创作借助AI工具收集整理市场数据和行业信息，结合辅助观点分析和撰写成文。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：丁昊","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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