波兰部长点名马斯克，特斯拉陷政治抵制漩涡

市场资讯2025-02-06

盖世汽车讯据报道，特斯拉正面临抵制该公司的呼吁，此前波兰部长Sławomir Nitras对特斯拉首席执行官埃隆·马斯克关于摆脱黑暗历史的想法进行了抨击。　　1月27日，Sławomir Nitras在广播节目中公开表示：“任何理性的波兰人都没有理由继续购买特斯拉。包括消费者抵制在内的严肃而强烈的回应是必要的。”他批评马斯克公开支持德国极右翼政党“选择党”（AfD）的言论，并强调波兰人对历史...

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龙特查巴
2025-02-06
龙特查巴
不卖也罢总基数实在太低

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Nitras在广播节目中公开表示：“任何理性的波兰人都没有理由继续购买特斯拉。包括消费者抵制在内的严肃而强烈的回应是必要的。”他批评马斯克公开支持德国极右翼政党“选择党”（AfD）的言论，并强调波兰人对历史问题的敏感性，尤其是涉及二战时期的记忆。\n　　据悉，马斯克曾多次通过社交媒体和公开活动支持德国选择党，称其为“德国最后一线希望”，甚至与德国总理朔尔茨展开公开辩论。马斯克也曾表示，德国人应当停止对其历史感到内疚。这一言论被认为淡化历史责任，激怒了包括波兰在内的多个欧洲国家。波兰在二战期间是纳粹德国侵略的主要受害国之一，因此对这类言论反应尤为强烈。这些行为导致特斯拉在欧洲的品牌形象受损，消费者对品牌的负面情绪上升。\n　　瑞典Novus集团的市场调查显示，特斯拉的负面反馈显著增加，消费者将对其创始人的政治不满直接转化为对产品的抵制。波兰的案例正是这一趋势的缩影。\n　　波兰的抵制并非孤立现象，而是特斯拉欧洲销量全面下滑的组成部分。2025年1月，特斯拉在法国、瑞典、挪威等国的销量同比下跌63%、44%和38%，西班牙的销量甚至同比大降75%。尽管销量下滑与市场竞争加剧及特斯拉产品更新缓慢有关，但马斯克的政治争议也被认为是重要导火索。\n　　值得注意的是，特斯拉去年在波兰的销量为4，460辆，超越奔驰、沃尔沃汽车、BMWYY>宝马和奥迪，成为波兰最受欢迎的电动汽车品牌。\n　　然而，虽然自美国总统大选以来，从个人消费者到公司再到国家，特斯拉遇到了一些阻力，但对特斯拉的支持似乎也从未像现在这样高，因为许多以前是特斯拉粉丝的人更加坚定地捍卫马斯克，支持他的企业。马斯克还获得了许多美国保守党人的支持，这些人过去可能并不看好电动汽车。\n\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：于健 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