【欣贺股份：2024年小红书千万级投入打造营销阵地】金融界1月22日消息，欣贺股份披露投资者关系活动记录表显示，公司深耕中高端女装领域 30 余年，旗下拥有 JORYA、JORYA weekend、ΛNMΛNI 恩曼琳、Caroline、AIVEI 等多个自主女装品牌，覆盖不同年龄、职业、风格、场景的女性客群。公司电子商务业务以天猫、唯品会等头部平台为主，并持续在抖音、小红书等新兴渠道发力。2024 年公司在小红书上千万级投入，平台已成为品牌宣传到种草转化的第一大营销阵地，2025 年将继续保持核心投入，通过丰富营销玩法持续提升品牌影响力。

金融界01-22

金融界1月22日消息，欣贺股份披露投资者关系活动记录表显示，公司深耕中高端女装领域 30 余年，旗下拥有 JORYA、JORYA weekend、ΛNMΛNI 恩曼琳、Caroline、AIVEI 等多个自主女装品牌，覆盖不同年龄、职业、风格、场景的女性客群。公司电子商务业务以天猫、唯品会等头部平台为主，并持续在抖音、小红书等新兴渠道发力。2024 年公司在小红书上千万级投入，平台已成为品牌宣传到...

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