全球手机市场再洗牌：苹果第1，华为升至第7，VIVO跌出前五

Ofweek维科网01-16

大家都说现在的智能手机市场，几乎是一潭死水了，因为整个手机行业发展达到顶峰了，大家创新乏力，同质化越来越严重了，但价格却不断上涨，整个行业进入了低创新，高利润时代。同时各大厂商们的市场格局，也基本上定了，不会有太多变化，所以整个市场，就是一潭死水，不会太有波澜了。这也是为何小米、华为都造车去了的原因，因为手机已经触摸到了天花板，不会再有什么增长，要想增长，只能找新的赛道。不过，随着IDC发布...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202501161423469868150d&s=b><strong>Ofweek维科网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>大家都说现在的智能手机市场，几乎是一潭死水了，因为整个手机行业发展达到顶峰了，大家创新乏力，同质化越来越严重了，但价格却不断上涨，整个行业进入了低创新，高利润时代。同时各大厂商们的市场格局，也基本上定了，不会有太多变化，所以整个市场，就是一潭死水，不会太有波澜了。这也是为何小米、华为都造车去了的原因，因为手机已经触摸到了天花板，不会再有什么增长，要想增长，只能找新的赛道。不过，随着IDC发布...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202501161423469868150d&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2403377893.USD","symbol_name":"ALLIANZ SELECT INCOME AND GROWTH \"AM\" (USD) 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to 7th, and VIVO falls out of the top five","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MACW.SI":0.6,"AAPL":1,"VIVO":1},"content_text":"大家都说现在的智能手机市场，几乎是一潭死水了，因为整个手机行业发展达到顶峰了，大家创新乏力，同质化越来越严重了，但价格却不断上涨，整个行业进入了低创新，高利润时代。同时各大厂商们的市场格局，也基本上定了，不会有太多变化，所以整个市场，就是一潭死水，不会太有波澜了。这也是为何小米、华为都造车去了的原因，因为手机已经触摸到了天花板，不会再有什么增长，要想增长，只能找新的赛道。不过，随着IDC发布2024年的智能手机数据，我们发现，虽然大家认为市场格局稳定，但其实还是又迎来了一轮洗牌的。如上图所示，全年销量为12.388亿台手机，同比增长了6.4%，可见智能手机在经历了几年的低谷后，似乎开始恢复增长了。而苹果以2.32亿台的销量，18.7%的份额，再次成为全球第一名，但实际下滑了0.9%。而三星则以2.23亿台的销量，18%的份额，成为第二名，下滑了1.4%。接下来是小米、传音、OPPO，这三大厂商的份额为13.6%、8.6%、8.5%，且都是正增长的，特别是小米，增长了15.4%，是前五大品牌中，增长最高的。都说小米造车后，手机销量也似乎越来越好了，从数据来看，确实是的，很多人称这是因为造车后的小米，感觉档次都高了一些了，大家更认可了，毕竟车都能造的小米，手机更不是问题了。另外传音增长了12.7%，所以再次成为第4名，超过了OPPO、VIVO。而OPPO排在传音之后，VIVO被挤出了前五名。第6名是VIVO，市场份额是8%，低于OPPO、传音，又再次被传音挤出了前五名。第7名是华为，增长了49%，但还是没能进入前5名，不过相比于之前的一直排第9名，前进了2个名次了。第8名是荣耀，第9名是联想-摩托罗拉、第10名是realme。可见，确实整个手机市场一直在变化之中，2024年前五名也好，后5名也罢，其实又经历了一次洗牌，并没有大家所说的非常稳，原文标题 : 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