2025新能源汽车谁将胜出鸿蒙智行、小米和蔚来目标销量均翻番

羊城晚报2025-01-15

随着国内新能源汽车市场竞争持续升温，各大新势力车企的销量目标规划正成为行业关注的焦点。近日，各家造车新势力陆续公布了2025年销量目标，普遍设定了两位数以上的目标增长率，部分企业更挑战销量翻倍增长。　　在这一背景下，鸿蒙智行、小米、蔚来、小鹏、零跑、理想率先公布了2025年的销量目标，展现出各自的市场策略与发展信心。　　三雄逐鹿2025年　　具体来看，华为鸿蒙智行、小米汽车及蔚来汽车三家车企均制定...

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嗷呜一叫
2025-01-15
嗷呜一叫
都是国产之光[强]

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Hongmeng Zhixing, Xiaomi and Nio all double their target sales","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"XIACY":0.6,"NIO.SI":0.6,"NIO":1,"EVS.SI":0.6,"01810":1,"09866":1},"content_text":"随着国内新能源汽车市场竞争持续升温，各大新势力车企的销量目标规划正成为行业关注的焦点。近日，各家造车新势力陆续公布了2025年销量目标，普遍设定了两位数以上的目标增长率，部分企业更挑战销量翻倍增长。　　在这一背景下，鸿蒙智行、小米、蔚来、小鹏、零跑、理想率先公布了2025年的销量目标，展现出各自的市场策略与发展信心。　　三雄逐鹿2025年　　具体来看，华为鸿蒙智行、小米汽车及蔚来汽车三家车企均制定了具有雄心的销量目标，2025年的目标增长率均在100%或以上。鸿蒙智行以125%的目标增长率领跑，将2025年销量目标定为100万辆；小米汽车则计划实现30万辆的销量，目标增长率为122%；蔚来汽车将目标设定为翻倍增长，计划销量44.4万辆，目标增长率为100%。　　作为新势力车企中的“排头兵”，鸿蒙智行在2024年交付新车44.5万辆，位居行业销量第二，目标完成率89%。尽管未能完成50万辆的既定目标，鸿蒙智行仍对2025年充满信心，提出100万辆的销量目标，同比增长高达125%。　　鸿蒙智行的“野心”不仅来源于品牌的高速发展，还基于产品的精准定位。其“四界”系列覆盖22.98万至150万元的价格区间，其中高端车型问界M9销量表现尤为抢眼，均价超50万元。此外，享界S9更是连续5个月成为40万元以上纯电豪华轿车销冠。这一系列的市场表现为鸿蒙智行冲刺2025年销量目标提供了强力支撑。　　2024年是小米汽车进入市场的第一年，全年累计交付13.5万辆新车，超额完成13万辆的年度目标，目标完成率达103.8%。凭借这一成绩，小米成为2024年唯一实现年度销量目标的新势力车企。　　在此基础上，小米集团创始人、董事长兼CEO雷军在2024年最后一天宣布了“2025年交付30万辆”的目标，目标增长率达122%。尽管业内普遍认为这一目标偏于保守，多家机构预测小米汽车2025年实际交付量可能突破35万辆，但稳扎稳打的策略仍是小米汽车在新势力市场立足的重要保障。　　2024年，蔚来汽车累计交付22.2万辆新车，目标完成率为96.5%，距离23万辆的目标仅一步之遥。尽管未完全达成2024年目标，蔚来对2025年仍表现出极大的信心，其创始人兼董事长李斌宣布将销量目标定为44.4万辆，实现100%的同比增长。李斌在2024年年底的媒体沟通会上表示，得益于三大品牌的支撑以及市场认可，销量翻倍的目标是切实可行的。同时，他还透露，内定所设定的目标甚至高于这一数字。　　理想汽车目标增长40%　　与前三家目标增长率超100%的车企相比，理想汽车、零跑汽车和小鹏汽车显得更加“冷静”，但同样亮点十足。　　2024年，理想汽车全年销量达50万辆，成为新势力车企中的领头羊，目标完成率104.4%。然而，理想汽车在2025年选择了更为保守的增长策略，将目标销量定为70万辆，目标增长率仅40%。这种“安全牌”策略也体现了理想汽车对市场变化的冷静判断。尽管增速放缓，理想汽车仍通过稳定的销量表现占据行业主导地位。　　同样，2024年零跑汽车交付29.4万辆，以117.6%的目标完成率成为新势力车企中目标达成率最高的品牌，并位列销量榜第三。但在2025年，零跑将目标设定为50万辆，目标增长率仅70%。　　小鹏汽车在2024年全年交付19.1万辆，目标完成率仅为67.9%，表现不及预期。然而，凭借下半年连续四个月创单月交付纪录的强劲势头，小鹏计划在2025年挑战35万辆的销量目标，同比增长83%。这标志着小鹏汽车在经历调整后重回增长轨道。　　整体来看，六家新势力车企在2025年的销量目标中，鸿蒙智行、小米汽车和蔚来汽车展现了“翻倍增长”的雄心壮志，而理想汽车、零跑汽车和小鹏汽车则以更稳健的方式布局未来市场。面对新能源汽车行业的快速发展，各大品牌将在2025年展开新一轮的激烈竞争。　　据中国汽车流通协会乘用车市场信息联席分会秘书长崔东树预测，2025年国内车市零售有望达到2340万辆，同比增长2%，其中新能源乘用车零售将突破1330万辆，同比增长21%，渗透率将达到57%。同时，他预计2024年下半年以旧换新和报废更新补贴政策力度将非常大，将推动2024年车市零售达到2294万辆，同比增长5.7%。2024年，各地以旧换新政策对车市销量的拉动效应日益显著。如果2025年保持相同补贴力度，预计总体补贴资金需求将超过2000亿元，远超历史补贴峰值。（文章来源：羊城晚报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[{"id":392770074304800,"gmtCreate":1736915301236,"gmtModify":1736917513145,"author":{"id":"4200017400625440","authorId":"4200017400625440","name":"嗷呜一叫","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"wearingBadges":[],"authorIdStr":"4200017400625440","idStr":"4200017400625440"},"htmlText":"都是国产之光[强]","listText":"都是国产之光[强]","text":"都是国产之光[强]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/392770074304800","repostId":2503633616,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2503633616","isCrawlerRequest":true}

2025新能源汽车谁将胜出 鸿蒙智行、小米和蔚来目标销量均翻番

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2025新能源汽车谁将胜出鸿蒙智行、小米和蔚来目标销量均翻番