上海两会观察：如何铸就书香文化新地标？

中国新闻网01-15

中新网上海1月15日电(范宇斌)福州路是上海知名文化街，鼎盛时期书店多达300余家。近年来，福州路的发展面临各方面挑战，实体书店数量锐减，亟待以更清晰的定位重振业态。书店街作为一座城市的重要文化地标，是提升一座城市书香氛围的重要空间载体。正在举行的2025年上海市两会上，民进上海市委会提交了“关于推进书香上海建设，铸就书香文化新地标的建议”“关于推动上海实体书店转型发展的建议”两份提案，建言打造...

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摄对此，民进上海市委会在提案中建议，为实体书店提供更为直接的政策支持，可常态化加大财政投入，设立实体书店发展专项资金。同时，可通过政策引导，鼓励品牌实体书店成为社区公共文化服务的核心节点，由政府采购服务，帮助书店成为市民获取知识和文化的重要场所；建立“书店+公共文化项目”的长效合作机制，鼓励书店参与阅读推广、全民阅读活动等服务；发放实体书店专属消费券，鼓励市民走进实体书店。以福州路为例，民进上海市委会在提案中建议，进一步科学规划福州路城市功能，充分发挥福州路文化底蕴，以“书香福州路”为定位，推动福州路业态提升。具体而言，可活用历史资源，重振实体书店业态。调动各方共同参与，推动中华书局、开明书店、世纪出版集团等回归旧址，重建书店及出版业态，并以“书店+展览”模式展出历史故事、照片史料等，丰富文化内涵。同时，广泛吸引各种新兴书店业态入驻，提供租金优惠、启动资金扶持等，赓续书香文脉。突出文化体验，优化街区商业业态。主动适应数字化引发的阅读习惯变化，引入网络媒体开设门店，打造沉浸式、体验式、互动式阅读消费新业态；加强文化传承创新，广泛吸引文化用品、上海老字号入驻，开设茶馆、戏楼、书吧等休闲场所，引入滑稽戏、沪剧、茶艺等体验项目，满足民众精神文化需求。丰富阅读活动，打造文化传播热点。通过营建书店空间、文化沙龙和新型阅读空间，打造新书首发和各类读书活动集聚区，并与“上海书展”联动，形成季季有活动、月月有书香的阅读品牌。(完)\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"CCBot/2.0 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