本田遭美国传统经销商抵制因其打算通过直营模式卖电车

手机中国2025-01-13

在2025年CES展会上，索尼与本田联合推出的索尼本田移动公司（Sony Honda Mobility）宣布，其将采用与特斯拉和Rivian类似的直营模式，直接向消费者销售其即将发布的Afeela电动汽车，而不通过传统的经销商网络。这一计划立即引发了美国汽车经销商的强烈反应。索尼本田移动公司的美国CEO山口修吾在CES上表示：“我们采用直接面向消费者的方式，简化客户体验，提升客户满意度。”他...

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和Rivian类似的直营模式，直接向消费者销售其即将发布的Afeela电动汽车，而不通过传统的经销商网络。这一计划立即引发了美国汽车经销商的强烈反应。索尼本田移动公司的美国CEO山口修吾在CES上表示：“我们采用直接面向消费者的方式，简化客户体验，提升客户满意度。”他...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250113160305a21fd935&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00BK4W5M84.HKD","symbol_name":"HSBC GLOBAL FUNDS ICAV US EQUITY INDEX \"HC\" (HKD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250113160305a21fd935&s=b","article_id":"2503321742","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250113160305a21fd935&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, 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EQUITY INDEX \"A\" (USD) ACC"},"translate_title":"Honda was boycotted by traditional U.S. dealers because it planned to sell electric cars through direct sales model","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"HMC":0.9,"TSYW.SI":0.6,"NADA":1,"TSLA":0.9},"content_text":"在2025年CES展会上，索尼与本田联合推出的索尼本田移动公司（Sony Honda Mobility）宣布，其将采用与 特斯拉 和Rivian类似的直营模式，直接向消费者销售其即将发布的Afeela电动汽车，而不通过传统的经销商网络。这一计划立即引发了美国汽车经销商的强烈反应。索尼本田移动公司的美国CEO山口修吾在CES上表示：“我们采用直接面向消费者的方式，简化客户体验，提升客户满意度。”他进一步补充道，Afeela 1的预订将完全通过官网进行，避免了传统经销商模式中的繁琐步骤。这一表态显然透露出联合企业对传统经销商系统的不满。美国汽车经销商协会（NADA）迅速做出回应，坚决反对这一计划。NADA总裁兼CEO迈克·斯坦顿表示：“我们对于索尼本田移动公司宣布直接向消费者销售汽车并与本田和讴歌经销商网络竞争并不感到惊讶，但依然感到非常失望。”他强调，任何绕过美国经销商网络的举动都会受到各州政府和法院的挑战，并且NADA将全力支持这种抗争。在美国，汽车经销商体系已存在数十年，并形成了强大的政治游说力量。早期， 汽车制造 商只能通过特许经销商进行新车销售，而无法直接向消费者销售。这一体系在美国深耕多年，汽车经销商认为，作为独立的特许经营者，他们能够更好地保护消费者，提供售后服务，并根据不同地区的需求调整产品。然而，随着电动汽车市场的崛起，特斯拉等新兴品牌打破了这一传统销售模式，开始采取直接销售的方式，这给传统经销商带来了巨大的压力。特斯拉率先打破了这一规则，凭借其在线直营模式迅速抢占市场。随后，Rivian、Lucid等电动汽车新兴品牌也纷纷效仿，尽管各州的法律对直营方式有所限制，但这些公司依然在积极推动改变。如今，连传统车企也开始寻求类似的直营模式，这使得汽车经销商的反应更加激烈。除了索尼本田移动公司外，大众旗下的Scout Motors也计划采用直营模式。该公司表示，直接销售可以更好地掌控从预定到销售、展示、交易及融资等关键环节，避免了传统经销商带来的诸多弊端。大众和奥迪的美国经销商协会对Scout Motors的这一计划表示强烈反对，甚至已准备采取法律行动，要求逐州应对。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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本田遭美国传统经销商抵制 因其打算通过直营模式卖电车

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本田遭美国传统经销商抵制因其打算通过直营模式卖电车