市场变天了，短剧规模超越电影，相关概念股大涨！

财华社2024-12-19

近日，知名投行高盛测算认为，目前短剧/迷你剧的市场规模（TAM）已经超过了中国电影市场（年化TAM为500亿元人民币，而电影市场规模可能约为470亿元人民币）。这也是史上首次，消息随即引发投资者的关注，娱乐业真的“变天了”。不仅如此，短剧的增长势头正劲。高盛预计，基于用户渗透率的持续提升和使用时长的增长，短剧市场TAM在未来两年将实现25%的复合年增长率，2027年市场规模有望达910亿元。12月...

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