【国君化妆品】走出低谷，24Q1业绩改善——化妆品板块2023年报及2024一季报总结

猛哥看商业05-05

核心结论导读：2023化妆品板块营收同比+3%，24Q1板块营收同比+9.7%，利润双位数增长改善明显，源于行业需求回暖，同时板块公司发力调整及降本增效、带来盈利修复。投资建议：24Q1化妆品板块业绩边际改善明显，强产品势能品牌持续兑现高增，多品牌发力降本及产品拓展，盈利修复明显。建议增持：1）强品牌势能标的：组织优秀，大单品驱动的珀莱雅；受益重组胶原红利、大单品放量的巨子生物；2）平价消费标的：...

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