李想赠送雷军一台L6 Max！李想再出手，理想汽车突围车展营销新高度

金融界04-28

近日，理想汽车CEO李想时隔两月后再次在微博发言，感谢小米创始人雷军对理想L6产品的认可，并宣布赠送一台理想L6 Max给雷军。这一举动不仅展现了两位企业家的友谊，更是理想汽车在营销方面的一次出色尝试，引发了业内的广泛关注。理想MEGA负面舆论下的突围之道理想MEGA在上市前后因其独特的造型引发了各方关注，同时也出现了部分负面舆论。面对质疑，李想没有选择沉默，而是通过法律手段应对其中存在的有组织...

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Li Xiang made another move, Li Auto broke through the new height of auto show marketing","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"02015":1,"01810":1,"GPRO":1,"KC":1,"LI":1,"XIACY":0.6,"EVS.SI":0.6},"content_text":"近日，理想汽车CEO李想时隔两月后再次在微博发言，感谢小米创始人雷军对理想L6产品的认可，并宣布赠送一台理想L6 Max给雷军。这一举动不仅展现了两位企业家的友谊，更是理想汽车在营销方面的一次出色尝试，引发了业内的广泛关注。理想MEGA负面舆论下的突围之道理想MEGA在上市前后因其独特的造型引发了各方关注，同时也出现了部分负面舆论。面对质疑，李想没有选择沉默，而是通过法律手段应对其中存在的有组织违法犯罪行为，维护公司权益。在处理负面舆论的同时，李想也没有忘记向支持理想汽车的伙伴表达谢意。他在微博上公开感谢雷军，并赠送了一台理想L6 Max，展现了理想汽车在危机时刻的应变能力和对行业伙伴的尊重。这种将负面事件转化为正面营销的做法，无疑为理想汽车赢得了更多的认可和支持。北京车展上的流量争夺战2024年的北京车展上，汽车制造商们对流量的渴求达到了新的高度。作为国内最具影响力的汽车展会之一，北京车展吸引了众多车企参展，他们纷纷出击，希望在这个舞台上抢占消费者的注意力。李想和雷军也没有错过这个机会，通过一系列的互动和事件，成功地将理想汽车和小米汽车推向了舆论的风口浪尖。雷军被李想\"锁\"在理想L6车内的事件更是引发了热议，尽管后来被小米高管徐洁云辟谣，但这一幕已经成为车展上的一大亮点，为理想汽车带来了巨大的关注度。同时，雷军也借此机会公开招募人才，展示了小米汽车的雄心壮志。这一系列事件充分体现了李想在营销方面的创新思维和执行力，为理想汽车在竞争激烈的汽车市场中赢得了更多的曝光度和认可度。李想的营销智慧值得业界学习。在面对负面舆论时，他没有选择回避，而是主动出击，化危机为转机；在参与行业盛会时，他善于利用流量，通过与行业伙伴的互动，引发公众关注，提升品牌影响力。\n\n\r\n            责任编辑：十八","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2430851340"}