京东携手美的、格力、海尔等超100个品牌成立“焕新联盟”

经济参考网04-28

日前，京东与美的、格力、海尔、海信、TCL、九阳、喜临门、九牧等超100个家电家居品牌共同成立“京东家电家居焕新联盟”，宣布将陆续在全国落地以旧换新补贴。发布会上，京东还宣布，2024年将携手家电家居、3C数码、汽车等品牌共同投入65亿元，为新一轮大规模设备更新和消费品以旧换新提供有力支持。　　具体来看，京东与家电家居品牌深入合作，提供专属优惠补贴。消费者在京东购买冰箱、洗衣机、空调、热水器等...

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　　在发布会上，记者还获悉，在《推动消费品以旧换新行动方案》的号召下，各省市地区的消费品以旧换新实施方案陆续推出，一系列促消费活动正如火如荼地展开，推动万亿元级别市场潜力加速释放。京东将携手20个省市，合作推出补贴专场活动，通过政府补贴、企业让利等惠民方式，让各地消费者更省钱、省心的购买家电家居产品。2024年京东将携手家电家居、3C数码、汽车等品牌共同投入65亿元，为新一轮大规模设备更新和消费品以旧换新提供有力支持。 　　据介绍，2016年，京东就针对家电品类上线了以旧换新服务。数据显示，过去三年，有超3000万用户通过京东让旧物有了新的价值。2023年至今，通过以旧换新购买家电家居商品的用户超过1600万，首次换新的用户数同比增长200%，“以旧换新”“家电以旧换新”等搜索词同比增长320%。 　　京东零售家电家居生活事业部服务业务负责人表示，能获得消费者认可，得益于京东精准满足消费者个性化、多样化的换新需求。补贴力度大、送新拆旧同步、换新流程简单、免费拆旧等成为影响消费者换新决策的重要因素。（文章来源：经济参考网）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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