618提前开打，淘宝、京东均取消预售-36氪

选股宝04-28

面对拼多多的激烈竞争，淘宝和京东针对2024年618促销活动取消预售模式，寻求简化购物流程、提升服务质量以吸引用户。此举意在强调价格优势和购物体验，响应用户对低价与便捷服务的强烈需求，以保持在电商市场的竞争力。同时，淘宝和京东对商业架构和人员进行调整，注重用户需求，以实现业务的快速增长。（选股宝）

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