爱奇艺首席内容官王晓晖：最大的爆款一定来自现实主义题材

每日经济新闻04-24

在4月23日的2024爱奇艺世界·大会上，爱奇艺首席内容官王晓晖以“不要留我一个人面对整个世界的风沙”为题分享了其对内容领域深刻变化的观察和感受。　　王晓晖认为，内容创作的发展跟政治、经济、技术的发展密不可分。近年来，国内外内容消费者的心态已经发生重大变化，其关注重心逐渐回归到当下生活。与消费者心态同步回归的是创作者对创作题材的选择，近两年收视率最高的内容和票房最高的电影不约而同地转向现实题材。 ...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2429458567?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-04-24 18:14","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2429458567","market":"us","top_or_hot":-1,"title":"爱奇艺首席内容官王晓晖：最大的爆款一定来自现实主义题材","media":"每日经济新闻","content":"<div>\n<p>在4月23日的2024爱奇艺世界·大会上，爱奇艺首席内容官王晓晖以“不要留我一个人面对整个世界的风沙”为题分享了其对内容领域深刻变化的观察和感受。　　王晓晖认为，内容创作的发展跟政治、经济、技术的发展密不可分。近年来，国内外内容消费者的心态已经发生重大变化，其关注重心逐渐回归到当下生活。与消费者心态同步回归的是创作者对创作题材的选择，近两年收视率最高的内容和票房最高的电影不约而同地转向现实题材。 ...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202404243057860657.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>爱奇艺首席内容官王晓晖：最大的爆款一定来自现实主义题材</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n爱奇艺首席内容官王晓晖：最大的爆款一定来自现实主义题材\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-04-24 18:14 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202404243057860657.html><strong>每日经济新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在4月23日的2024爱奇艺世界·大会上，爱奇艺首席内容官王晓晖以“不要留我一个人面对整个世界的风沙”为题分享了其对内容领域深刻变化的观察和感受。　　王晓晖认为，内容创作的发展跟政治、经济、技术的发展密不可分。近年来，国内外内容消费者的心态已经发生重大变化，其关注重心逐渐回归到当下生活。与消费者心态同步回归的是创作者对创作题材的选择，近两年收视率最高的内容和票房最高的电影不约而同地转向现实题材。 ...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202404243057860657.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0307460666.USD","symbol_name":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","start_time":0,"source_url":"http://finance.eastmoney.com/a/202404243057860657.html","article_id":"2429458567","we_media_id":null,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202404243057860657.html","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2429458567","pubTimestamp":1713953683,"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"在4月23日的2024爱奇艺世界·大会上，爱奇艺首席内容官王晓晖以“不要留我一个人面对整个世界的风沙”为题分享了其对内容领域深刻变化的观察和感受。王晓晖认为，内容创作的发展跟政治、经济、技术的发展密不可分。近年来，国内外内容消费者的心态已经发生重大变化，其关注重心逐渐回归到当下生活。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"89888":"百度集团-SWR","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0543330566.HKD":"TEMPLETON BRIC \"A\" (HKD) ACC","LU0588546209.SGD":"Eastspring Investments - China Equity Fund AS SGD","LU0823426308.USD":"法巴中国股票基金","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0762540952.USD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AC\" (USD) ACC","LU0821914370.USD":"贝莱德亚洲成长领袖A2","BK1575":"同股不同权","LU0051755006.USD":"摩根大通中国A (dist)","LU0287142896.SGD":"Fidelity China Focus A-SGD","IQ":"爱奇艺","BK4531":"中概回港概念","09888":"百度集团-SW","BK4108":"电影和娱乐","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU0417516902.SGD":"Allianz China Equity Cl AT Acc SGD","LU0315179316.USD":"EASTSPRING INVESTMENTS ASIAN DYNAMIC \"A\" (USD) ACC","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","LU0823426480.USD":"法巴中国股票经典Dis","LU0052750758.USD":"富兰克林中国基金A Acc","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","LU0173614495.USD":"富达中国焦点A","BK1588":"回港中概股","LU0630378429.USD":"HSBC GIF ASIA PACIFIC EX JAPAN EQ HD \"AM2\" (USD) INC","BK1609":"ChatGPT概念","LU0359201612.USD":"贝莱德中国基金A2","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU0229945570.USD":"TEMPLETON BRIC \"A\" (USD) ACC","BIDU":"百度","LU0039217434.USD":"HSBC GIF CHINESE EQUITY \"AD\" INC","LU1023057109.AUD":"BGF CHINA \"A2\" (AUDHDG) ACC","BK4526":"热门中概股","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","BK1587":"次新股","BK4552":"Archegos爆仓风波概念","LU0831093199.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED INCOME \"AM3\" (SGDHDG) INC","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","LU0348735423.USD":"ALLIANZ HONG KONG EQUITY \"A\" (USD) INC","BK4505":"高瓴资本持仓","LU0856984785.SGD":"HSBC GIF MANAGED SOLUTIONS ASIA FOCUSED GROWTH \"ACH\" (SGDHDG) ACC","SG9999014674.SGD":"Nikko AM All China Equity A SGD","BK1095":"互动媒体与服务","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","SG9999002828.SGD":"Eastspring Investments Unit Trusts - Dragon Peacock A SGD","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD","SG9999002463.SGD":"LionGlobal China Growth SGD","LU0456827905.SGD":"JPMorgan Funds - China A (acc) SGD"},"translate_title":"Wang Xiaohui, Chief Content Officer of iQiyi: The biggest hits must come from realistic themes","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"09888":1,"IQ":1,"BIDU":0.6},"content_text":"在4月23日的2024爱奇艺世界·大会上，爱奇艺首席内容官王晓晖以“不要留我一个人面对整个世界的风沙”为题分享了其对内容领域深刻变化的观察和感受。　　王晓晖认为，内容创作的发展跟政治、经济、技术的发展密不可分。近年来，国内外内容消费者的心态已经发生重大变化，其关注重心逐渐回归到当下生活。与消费者心态同步回归的是创作者对创作题材的选择，近两年收视率最高的内容和票房最高的电影不约而同地转向现实题材。 　　“我们观察到，在过去的几年当中，有很多人在现实中感到迷失和孤独，在影像中也找不到自己的身影。”在王晓晖看来，行业已经进入“向下共情、向上创作”的时代。未来，展现大历史命题下的小人物命运的影视作品依然最能引发观众共情。 　　“只有创作者勇敢地去表达，才能让每一个观众在影像中感到自己并不孤独。”王晓晖表示，对于专业的影视创作人才来说，艺术创作不能以最短的时间和最简单的方式打击人的爽点，而是应该向上捅开创作的天花板。“如果影视创作者不提高创作审美追求，观众就会通过其他形式解决自己的困扰，会把地板击穿。所以我们还是要坚持前面几十年始终坚持的，同样也是电影诞生一百年来广大受众的需求。无论是社会责任、艺术专长，还是审美追求，都要往上走，去捅开天花板。” 　　“向下共情、向上创作”需要两条腿走路。一是温暖现实主义，弘扬真善美；二是批判现实主义，鞭挞假恶丑。王晓晖认为，无论是受到观众欢迎的影像作品，还是当下消费者希望自己被看到的心态，真正能够记录时代的、最大的爆款一定来自于现实主义题材。（文章来源：每日经济新闻）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2429458567"}