新消费观察丨又一细分需求做成大生意，“配饰化水杯”电商年成交突破20亿

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封面新闻记者付文超出门不拎包，拎上一个冰霸杯、拎拎壶正成为时尚弄潮儿的新晋心头好。不论是纽约时装周T台，还是北上广的街头，总能看到有人把水杯当作时尚单品“穿”在身上、“背”出家门。一只高颜值的水杯，成了当代年轻人多巴胺穿搭的标配。 4月18日，记者获悉，今年以来，以冰霸杯、拎拎壶为代表的配饰化水杯在天猫成交增长10倍。截至2024年4月，近一年，配饰化水杯在天猫的成交规模超过20亿，成为天猫上...

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