“刘强东”直播带货首秀 1小时观看量超2000万 40分钟内订单量破10万！有网友称“少了些感情”

每日经济新闻04-17

4月16日18点18分，刘强东AI数字人在京东App开启直播首秀，品类包括粮油、农产品、宠物用品等。　　而据京东超市披露，采销东哥AI数字人上播30分钟，直播间观看人数破千万；仅40分钟内，直播间观看人数超过1300万，创造京东超市采销直播间开播以来，观看人数的最高峰；近1小时观看量超2000万，直播时段用户平均停留时长达到日常均值的5.6倍。在40分钟内，直播间整体订单量破10万。　　...

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Some netizens said that \"there is less emotion\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"86618":0.6,"89618":0.6,"09618":1,"06618":1,"JD":1},"content_text":"4月16日18点18分，刘强东AI数字人在京东App开启直播首秀，品类包括粮油、农产品、宠物用品等。  　　而据京东超市披露，采销东哥AI数字人上播30分钟，直播间观看人数破千万；仅40分钟内，直播间观看人数超过1300万，创造京东超市采销直播间开播以来，观看人数的最高峰；近1小时观看量超2000万，直播时段用户平均停留时长达到日常均值的5.6倍。在40分钟内，直播间整体订单量破10万。  　　直播期间，采销东哥AI数字人讲解13款商品，整体订单量环比上周日均增长7.6倍；京东超市“百亿农补”货品，开播半小时成交额环比上周日均增长5.7倍。  　　19点，数字人刘强东称“谢谢大家今天的陪伴和观看，最后再给直播间的粉丝发一波福利，评论区刷起来”。然后，数字人主播表示“东哥的直播下次再见了”，结束了刘强东AI数字人的直播首秀。  　　不少网友惊叹，“采销东哥”AI数字人近乎百分百还原了东哥的表情、姿态、手势、音色，即便是数字分身也能拥有鲜活的生命力。  　　有网友直呼“太逼真了”。  　　但是也有不少网友依然评价称过于生硬，许多网友喊话京东，要求刘强东本人亲自上播，“山寨版的东哥还是缺少了一些感情。”  　　“‘采销东哥’AI数字人会呈现东哥的习惯性表情和动作，比如在讲话时偶尔搓动手指，强调某件事时会配合更大幅度的手部动作，还有时不时地点头等。”京东相关负责人介绍说，AI数字人其实更具挑战的是声音还原，听过东哥讲话的人，对他的宿迁口音印象深刻，会发现他语速比较快，吐字比较轻，有些词语会习惯连读，他对“时间”“正是”中的“sh”发音带有重鼻音，还喜欢称呼“兄弟们”鼓舞大家的士气…… 　　据京东方面告诉澎湃新闻记者，为了打造真实的“东哥”，技术团队对大模型做出多次调整：起初“喂”给大模型的演讲素材，虽然充满激情、爆发力强，但过于正式。为此，他们用最新录制的闲谈作为主要素材，其中有刘强东本人的旅行经历，再提取5分钟演讲的韵律特征灌给大模型，通过不断优化，最终才塑造出“采销东哥”AI数字人十分接近本人的声音。 　　据界面新闻报道，“刘强东下场”直播是京东在直播带货领域的一次重要尝试，有望为京东带来更多的关注和流量。同时，也为京东AI电商战略释放新的重大信号。  　　这也是继日前宣布投入10亿现金和10亿流量加码内容生态后，京东进一步加码内容生态。  　　在内容化过程中，京东面临的挑战不小。与竞争对手抖音、快手相比，京东的内容化起步较晚，在内容创作、分发和社区运营等方面的经验较为有限，需要时间来建立和完善内容生态的基础设施和规则。  　　在直播领域，京东一直苦于没有超头主播，且这一问题并非仅靠砸钱就能解决。刘强东作为京东创始人，一直自带流量，此番以数字人的形式开启直播带货，一定意义上填补了京东首位超头主播的空位。 （文章来源：每日经济新闻）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2428579357"}