香港迪士尼商品销售创佳绩

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香港迪士尼向非牟利机构捐赠玩具，将爱心传递至社区各个角落。香港迪士尼乐园度假区供图本报香港4月17日电 (记者陈然)香港迪士尼乐园度假区近日公布，乐园于2023财政年度创下商品销售佳绩，多款独家精品广受海内外宾客欢迎。展望2024财政年度，乐园将推出更多精彩的联乘商品，以推广迪士尼系列角色及故事，同时向香港本地文化致敬。展露经典笑容的米奇老鼠毛公仔、萌态各异的达菲小熊钥匙扣、琳琅满目的迪士尼...

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(记者陈然)香港迪士尼乐园度假区近日公布，乐园于2023财政年度创下商品销售佳绩，多款独家精品广受海内外宾客欢迎。展望2024财政年度，乐园将推出更多精彩的联乘商品，以推广迪士尼系列角色及故事，同时向香港本地文化致敬。展露经典笑容的米奇老鼠毛公仔、萌态各异的达菲小熊钥匙扣、琳琅满目的迪士尼主题饰物……在香港迪士尼乐园度假区内，梦幻而充满创意的商品随处可见，为来自世界各地的宾客和粉丝送上欢乐，留下难忘回忆。“我们以独一无二的肩膀毛公仔和头箍开创了市场潮流，让宾客尽情投入迪士尼故事当中。”香港迪士尼乐园度假区商品总监林齐娟表示，期望通过这些商品提升宾客在旅程中的乐趣，并表达对迪士尼朋友的热爱。据介绍，“达菲与好友”商品是香港迪士尼三大最受欢迎的系列之一，该系列2023财政年度的销售量同比增长近3倍，其中玲娜贝儿小毛公仔创下香港迪士尼单一商品的销售纪录，达15.5万个。为配合不同入园人士的需求，香港迪士尼特别推出多元化的主题服饰，宾客可根据自身喜好搭配，以突出个人风格。香港迪士尼乐园度假区商品营运综合策划经理陈伟贤表示，近年来，香港迪士尼通过与其他品牌的创新合作，在年轻人中掀起一股潮流，成功吸纳了不少全球各地的粉丝。“我们正探索与本地品牌的深度合作，旨在向香港文化和传统特色致敬。”陈伟贤说，香港迪士尼日前推出独家“奇奇和蒂蒂”系列商品，包括奶茶杯、毛巾、笔记本及明信片等，均以怀旧香港元素为设计主题，受到海内外旅客的热烈追捧。除了销售成绩亮眼，香港迪士尼还透过商品回馈社会，将欢乐传递到社区各个角落。据了解，在2023财政年度，香港迪士尼向25间非牟利机构捐赠逾6万件玩具，总值超过1300万港元，是乐园开幕至今的最大规模玩具捐赠活动。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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