【西街观察】大佬 “请”回直播间

北京商报04-17

自带流量的人，流量不会亏待他。　　“第一次直播”的数字人刘强东自嘲有点紧张，若是真人，刘强东大概率也能得心应手。早在2016年“双11” ，刘强东就“带货直播”演示烹饪大盘鸡。　　但八年前的直播与如今的直播是天壤之别。刘强东化身大厨时，抖音只是上线不足两个月的无名之辈。那时候打对台的马云，对直播间也不陌生，也是“双11”与李佳琦PK卖口红，烙下了网民对直播带货最初的记忆。　　李佳琦的出圈速度...

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　　比如雷军扎进了新战场。汽车江湖的卷，他不仅主动进了直播间，还频繁上微博，热情地给首批车主躬身开车门。 　　比如刘强东，京东并非直播时代的既得利益者。尽管挖角董宇辉的传闻不断，但重归一线的掌舵人，对直播在内的内容版图的野心和形势，要比征召一两个大主播复杂得多。10亿现金+10亿流量砸出去，绝不是让数字人主播卖货赚回来。 　　李佳琦的归李佳琦，刘强东的归刘强东。与其说刘强东卖货，不如说刘强东打个样，卖数字人技术、卖内容投入的决心。 　　哪个社交平台流量大，哪里就是企业家的主战场。多年前的电商对垒，李国庆和刘强东在微博互喷，又相忘于微博。如今李国庆寄情于带货界“酒水一哥”，与刘强东“重逢”在直播间。 　　各有各苦，各有各路。（文章来源：北京商报）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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