Nike品牌总裁：巴黎奥运广告开支创历届新高

观点新媒体04-15

观点网讯：4月15日，美国体育用品巨头Nike（NKE.US）消费者、产品及品牌总裁Heidi O'Neill透露，公司为今年在巴黎举行的奥运会投入的广告开支将超过历届奥运，成为多年来最大一笔投资。据悉，Nike上一季度的市场营销开支达到10亿美元，同比增长10%。她强调市场营销是公司的优先投资领域，表示公司一般会集中于较少次数但较大规模的推广活动。由于巴黎奥运为后疫情时代首次举办的奥运会，...

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