安踏收购亚玛芬体育，始祖鸟品牌战略助力43.68亿美元营收增长23%

和讯04-13

快讯正文安踏打造“始祖鸟”品牌战略近年来，始祖鸟品牌在国内迅速崛起，成为文化、品质与消费力的象征。亚玛芬体育(AS.US)2023年全年营收达43.68亿美元，较上年增长23%，但仍面临2.09亿美元的净亏损。安踏通过收购亚玛芬体育，投入重金打造旗下品牌，特别是始祖鸟。始祖鸟品牌经过安踏的全面包装与改造，成为时尚潮牌的代名词。在营销方面，安踏通过明星代言和互联网内容营销，提高始祖鸟的品牌知名度。...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2427929747?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-04-13 21:38","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2427929747","market":"us","top_or_hot":-1,"title":"安踏收购亚玛芬体育，始祖鸟品牌战略助力43.68亿美元营收增长23%","media":"和讯","content":"<div>\n<p>快讯正文安踏打造“始祖鸟”品牌战略近年来，始祖鸟品牌在国内迅速崛起，成为文化、品质与消费力的象征。亚玛芬体育(AS.US)2023年全年营收达43.68亿美元，较上年增长23%，但仍面临2.09亿美元的净亏损。安踏通过收购亚玛芬体育，投入重金打造旗下品牌，特别是始祖鸟。始祖鸟品牌经过安踏的全面包装与改造，成为时尚潮牌的代名词。在营销方面，安踏通过明星代言和互联网内容营销，提高始祖鸟的品牌知名度。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404132138528b1d72ec&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>安踏收购亚玛芬体育，始祖鸟品牌战略助力43.68亿美元营收增长23%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n安踏收购亚玛芬体育，始祖鸟品牌战略助力43.68亿美元营收增长23%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-04-13 21:38 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404132138528b1d72ec&s=b><strong>和讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快讯正文安踏打造“始祖鸟”品牌战略近年来，始祖鸟品牌在国内迅速崛起，成为文化、品质与消费力的象征。亚玛芬体育(AS.US)2023年全年营收达43.68亿美元，较上年增长23%，但仍面临2.09亿美元的净亏损。安踏通过收购亚玛芬体育，投入重金打造旗下品牌，特别是始祖鸟。始祖鸟品牌经过安踏的全面包装与改造，成为时尚潮牌的代名词。在营销方面，安踏通过明星代言和互联网内容营销，提高始祖鸟的品牌知名度。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404132138528b1d72ec&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"02020","symbol_name":"安踏体育","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404132138528b1d72ec&s=b","article_id":"2427929747","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404132138528b1d72ec&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2427929747","pubTimestamp":1713015484,"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"快讯正文安踏打造“始祖鸟”品牌战略近年来，始祖鸟品牌在国内迅速崛起，成为文化、品质与消费力的象征。安踏通过收购亚玛芬体育，投入重金打造旗下品牌，特别是始祖鸟。在营销方面，安踏通过明星代言和互联网内容营销，提高始祖鸟的品牌知名度。始祖鸟线上与线下渠道经过整合，以维护高端品牌形象。产品定价策略调整，始祖鸟部分产品价格大幅上涨。尽管亚玛芬体育整体仍亏损，但其旗下始祖鸟等品牌的业绩呈现增长趋势。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":["earning"],"viewcount":null,"language":"zh","relate_stocks":{"82020":"安踏体育-R","02020":"安踏体育","AS":"亚玛芬体育"},"translate_title":"Anta acquires Amer Sports, Arc'teryx brand strategy boosts revenue of US $4.368 billion by 23%","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"82020":0.9,"AS":1,"02020":0.9},"content_text":"快讯正文安踏打造“始祖鸟”品牌战略近年来，始祖鸟品牌在国内迅速崛起，成为文化、品质与消费力的象征。亚玛芬体育(AS.US)2023年全年营收达43.68亿美元，较上年增长23%，但仍面临2.09亿美元的净亏损。安踏通过收购亚玛芬体育，投入重金打造旗下品牌，特别是始祖鸟。始祖鸟品牌经过安踏的全面包装与改造，成为时尚潮牌的代名词。在营销方面，安踏通过明星代言和互联网内容营销，提高始祖鸟的品牌知名度。始祖鸟线上与线下渠道经过整合，以维护高端品牌形象。产品定价策略调整，始祖鸟部分产品价格大幅上涨。尽管亚玛芬体育整体仍亏损，但其旗下始祖鸟等品牌的业绩呈现增长趋势。安踏需在品牌传播上持续努力，确保消费者认同旗下品牌的品牌价值。和讯自选股写手风险提示：以上内容仅作为作者或者嘉宾的观点，不代表和讯的任何立场，不构成与和讯相关的任何投资建议。在作出任何投资决定前，投资者应根据自身情况考虑投资产品相关的风险因素，并于需要时咨询专业投资顾问意见。和讯竭力但不能证实上述内容的真实性、准确性和原创性，对此和讯不做任何保证和承诺。下载和讯APP查看快讯，体验更佳>>","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2427929747"}