蒙牛集团副总裁杨晓君：希望做新质生产力“领头牛”

国际金融报04-16

4月16日，由《国际金融报》主办的“海南机遇：投资与消费大会”在海口举行。作为第四届消博会的重要配套活动，大会涵盖十二个主题讨论，旨在唱响投资与消费主旋律。演讲伊始，杨晓君表达了对海南市场的看好，“蒙牛深耕海南市场，去年还与海南旅投签署了战略合作协议，为海南消费者提供更优质的产品和服务”。谈及近年来乳业的投资与消费情况，杨晓君坦言，近年来中国奶业在产量和质量上都有提高，但供需上仍面临着不平衡的情况...

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productivity","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"02319":0.9},"content_text":"4月16日，由《国际金融报》主办的“海南机遇：投资与消费大会”在海口举行。作为第四届消博会的重要配套活动，大会涵盖十二个主题讨论，旨在唱响投资与消费主旋律。演讲伊始，杨晓君表达了对海南市场的看好，“蒙牛深耕海南市场，去年还与海南旅投签署了战略合作协议，为海南消费者提供更优质的产品和服务”。谈及近年来乳业的投资与消费情况，杨晓君坦言，近年来中国奶业在产量和质量上都有提高，但供需上仍面临着不平衡的情况。国家统计局数据指出，2023年，我国牛奶产量4197万吨，同比增长6.7%，但全年奶类消费却下降1.6%，且进口的奶制品数量、价格也都有一定下降，“这反映出奶制品消费还不是特别活跃”。我国奶制品消费市场的空间其实非常大，中国人均奶消费量只占到亚洲平均水平的一半，是世界的1/3。从去年数据看，人均奶消费31.3公斤，相当于膳食推荐量的22.6%—37.7%。在这样的大环境下，企业要实现高质量的发展，一定要培育新的增长动能。蒙牛也在不断的理解新质生产力的意义，希望做新质生产力的“领头牛”。“蒙牛于1999年在内蒙古诞生，2004年在香港上市，现在作为中粮旗下的专业化乳制品公司，已跻身世界十强，且是其中最年轻的企业。”杨晓君介绍，蒙牛希望用新质生产力推动整个行业的高质量发展。她详细介绍了蒙牛在新质生产力发展方面的三项主要工作。首先是科技创新攻坚关键技术，激发乳业增长新动能。高科技是新质生产力的一个核心要素，蒙牛也在不断提高自主创新方面的能力。最基础的是草和牛，牧畜草是奶牛最优质的饲料，但国内的供给率只有不到一半，为了解决该问题，蒙牛与中国科学院合作，不断推进国产替代工作，同时其也进行了奶牛的改良计划。截至2022年底，国内专利申请3747件、国外22件，特别是自主研发的专利益生菌获得了国家专利银奖；去年蒙牛自主研发的母乳低聚糖（HMO）通过国家卫健委审批；蒙牛乳业冠益乳是低温酸奶行业唯一一款上市的“健字号”酸奶。杨晓君强调，科技创新离不开人才，蒙牛建立了包含十几位院士在内的专家库，涵盖了多个领域，且获批成立了院士专家工作站。第二部分则是数实融合全链打通，提升全要素生产率。具体来看，蒙牛的发展战略为FIRST，每个字母都代表了其发展方向，最后一个“T”是数智化的蒙牛。蒙牛数智化是全产业链，涵盖了一二三产业，从牧场到工厂，再到市场。蒙牛有云养的牧场，通过物联网技术，可实时监测奶牛产量，既提高了质量，也提高了牧场运营的效率。不仅如此，蒙牛还对全国所有工厂进行数智化改造，特别是去年在宁夏建立了全球首座乳业全数智化工厂，百名员工实现了百万吨年产量，创造了百亿年收入。在消费侧方面，蒙牛推出了MENGNIU.GPT。第三部分为生态优先绿色转型，引领乳业可持续发展。“作为乳企，实现双碳战略的压力较大，因为蒙牛既有牧场，也有工厂，在排放上是减排大户。”杨晓君称。为此，蒙牛在可持续方面制定了GREEN战略，绿色是基理，蒙牛的LOGO也是用了绿色。这些年，蒙牛实现全产业链绿色低碳发展。其在中国八大沙漠之一的乌兰布和沙漠将200多平方公里沙漠变成了绿洲，还建立了30多家国家级绿色工厂。云南的曲靖工厂是首家国际国内双认证零碳工厂，公司的包装也是以绿色环保包装为主。杨晓君表示，未来蒙牛将持续在新质生产力发展道路上深耕，为消费者提供更多优质产品和服务。记者：左宇编辑：孙婉秋责任编辑：毕丹丹","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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