引导“氪金”失败，Peloton取消APP无限免费会员

智通财经04-17

4月16日，据外媒报道，因未能将足够多用户转化至付费，健身器材制造商Peloton Interactive在推出其健身应用不到一年的时间里，悄然取消了无限免费会员资格。据了解，虽然Peloton应用的新用户将不再拥有该选项，但在取消之前已注册无限免费会员的老用户仍可继续使用。目前，新用户在七天免费试用后，只能选择12.99美元/月或24美元/月两种方案。无限量免费会员最初是为吸引那些不想在...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2427822063?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/bb50799af7fd55078a41654dc2c9e681","is_english":false,"pubTime":"2024-04-17 03:22","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2427822063","market":"us","top_or_hot":-1,"title":"引导“氪金”失败，Peloton取消APP无限免费会员","media":"智通财经","content":"<div>\n<p>4月16日，据外媒报道，因未能将足够多用户转化至付费，健身器材制造商Peloton Interactive在推出其健身应用不到一年的时间里，悄然取消了无限免费会员资格。据了解，虽然Peloton应用的新用户将不再拥有该选项，但在取消之前已注册无限免费会员的老用户仍可继续使用。目前，新用户在七天免费试用后，只能选择12.99美元/月或24美元/月两种方案。无限量免费会员最初是为吸引那些不想在...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1103578.html\">网页链接</a>\n\n</div>\n","source":"stock_zhitongcaijing","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>引导“氪金”失败，Peloton取消APP无限免费会员</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n引导“氪金”失败，Peloton取消APP无限免费会员\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-04-17 03:22 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.zhitongcaijing.com/content/detail/1103578.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>4月16日，据外媒报道，因未能将足够多用户转化至付费，健身器材制造商Peloton Interactive在推出其健身应用不到一年的时间里，悄然取消了无限免费会员资格。据了解，虽然Peloton应用的新用户将不再拥有该选项，但在取消之前已注册无限免费会员的老用户仍可继续使用。目前，新用户在七天免费试用后，只能选择12.99美元/月或24美元/月两种方案。无限量免费会员最初是为吸引那些不想在...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1103578.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4532","symbol_name":"文艺复兴科技持仓","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1103578.html","article_id":"2427822063","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/bb50799af7fd55078a41654dc2c9e681"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2427822063","pubTimestamp":1713295354,"sourceInfo":{"source_id":"stock_zhitongcaijing","name":"智通财经网"},"weMediaInfo":null,"summary":"智通财经APP获悉，据外媒报道，因未能将足够多用户转化至付费，健身器材制造商Peloton Interactive 在推出其健身应用不到一年的时间里，悄然取消了无限免费会员资格。据了解，虽然Peloton应用的新用户将不再拥有该选项，但在取消之前已注册无限免费会员的老用户仍可继续使用。Peloton周一收跌7.32%，今年迄今为止，该公司股价下跌了46%，市值缩水近10亿美元。SeekingAlpha的量化系统也发出警告，称Peloton很可能表现糟糕。","collect":0,"end_time":0,"defaultTopTitle":"zhitongcaijing.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4532":"文艺复兴科技持仓","BK4566":"资本集团","PTON":"Peloton Interactive, Inc.","BK4548":"巴美列捷福持仓","BK4551":"寇图资本持仓","BK4190":"消闲用品"},"translate_title":"Failure to guide \"krypton gold\", Peloton cancels APP unlimited free membership","themeId":"","isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/28b01156954b5824f5aee1bef21007a7","symbols_score_info":{"PTON":1},"content_text":"4月16日，据外媒报道，因未能将足够多用户转化至付费，健身器材制造商Peloton Interactive在推出其健身应用不到一年的时间里，悄然取消了无限免费会员资格。据了解，虽然Peloton应用的新用户将不再拥有该选项，但在取消之前已注册无限免费会员的老用户仍可继续使用。目前，新用户在七天免费试用后，只能选择12.99美元/月或24美元/月两种方案。无限量免费会员最初是为吸引那些不想在Peloton设备上花费太多的顾客，首席执行官巴里·麦卡锡(Barry McCarthy)曾寄希望于免费用户为获得更多种类课程而升级为付费会员。但他去年承认，公司在付费转化方面并不成功。后续将作何举措?Peloton首席财务官伊丽莎白·科丁顿(Elizabeth Coddington)最近指出，公司仍需想办法在试用期内更好地吸引免费用户，以促进后续向付费转换。她称，“免费用户群体正蚕食我们的漏斗，以及到免费试用再到付费的转化率。我们对此做的则是将流量更多地转向免费试用层，以提高应用程序的转化率。”Peloton周一收跌7.32%，今年迄今为止，该公司股价下跌了46%，市值缩水近10亿美元。SeekingAlpha的量化系统也发出警告，称Peloton很可能表现糟糕。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":0},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":1,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2427822063"}