2024年一季度白酒行业稳中有进，高端与区域龙头回款表现亮眼，库存优化与批价超预期上涨

金融界04-15

在2024年第一季度，中国白酒行业总体回款进程保持常态，表现为稳步有序，库存去化效果相较于去年同期有了进一步提升，实现了优于预期的良好态势。浙商证券通过对行业深入分析，指出这一季度中，高端白酒市场依旧保持了稳健的发展步伐，而区域强势品牌的市场表现继续保持优秀，展现出较强的成长韧性和竞争优势。一季度作为白酒销售的传统旺季，各大白酒企业充分利用春节档期及春季婚庆、宴请等活动高峰，积极开展市场营销与回款...

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