iPhone出货量出现明显下滑：去年同期较高出货量+三星等竞品增长

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根据报道，苹果iPhone的出货量在不同季度间存在明显波动。一般来说，每年秋季新iPhone发布后的一个完整季度内，苹果iPhone的出货量会达到最高水平。然而，在随后的两个季度中，苹果iPhone的出货量持续下滑。第三季度由于新iPhone上市时间较短，推动了出货量上升，并略微超过第二季度。去年推出的新款iPhone 15系列对苹果iPhone的销量起到了积极影响。数据显示，在2022年第四季度...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404161302468b28e88d&s=b><strong>中关村在线</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>根据报道，苹果iPhone的出货量在不同季度间存在明显波动。一般来说，每年秋季新iPhone发布后的一个完整季度内，苹果iPhone的出货量会达到最高水平。然而，在随后的两个季度中，苹果iPhone的出货量持续下滑。第三季度由于新iPhone上市时间较短，推动了出货量上升，并略微超过第二季度。去年推出的新款iPhone 15系列对苹果iPhone的销量起到了积极影响。数据显示，在2022年第四季度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404161302468b28e88d&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4550","symbol_name":"红杉资本持仓","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404161302468b28e88d&s=b","article_id":"2427429899","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202404161302468b28e88d&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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other competing products have grown","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":1},"content_text":"根据报道，苹果iPhone的出货量在不同季度间存在明显波动。一般来说，每年秋季新iPhone发布后的一个完整季度内，苹果iPhone的出货量会达到最高水平。然而，在随后的两个季度中，苹果iPhone的出货量持续下滑。第三季度由于新iPhone上市时间较短，推动了出货量上升，并略微超过第二季度。去年推出的新款iPhone 15系列对苹果iPhone的销量起到了积极影响。数据显示，在2022年第四季度，苹果iPhone的出货量达到了8050万部，同比增长11.6%。这使得苹果公司取代三星电子成为该时期全球智能手机出货量最大的厂商之一。然而，在今年第一季度，尽管新款iPhone 15 Pro系列备受欢迎并带来了一定需求，但其出货量却环比大幅下降。具体而言，在2023年第一季度内，全球共销售了5010万部苹果iPhone手机，同比下降9.6%，占整体市场比例也由去年同期的20.7%降至17.3%。与之相反，三星电子在该时期内智能手机出货量达到6010万部，略高于iPhone。但与去年同期相比，三星手机的出货量也有所减少，并且所占市场份额也有所下滑。从研究报告来看，在全球智能手机出货量排名前五位的厂商中，苹果公司在第一个完整季度内的同比下滑幅度是最大的。尽管整体市场同比增长7.8%，但苹果公司在此期间未能跟随这一趋势。研究人员推测，苹果公司去年Q4较高的出货量以及竞争对手的强劲增长可能是导致这一结果的部分原因。同时指出，由于2022年年底推出的iPhone 14 Pro系列遭遇生产挑战部分需求被转移到了今年第一个完整季度内，从而推动了去年Q4苹果iPhone销量的增长。然而到了今年的第一个完整季度内，由于iPhone 15 Pro系列并未遇到生产方面的挑战，并且市场需求得到满足并未出现库存积压等问题导致其销量大幅下滑。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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