天猫健康发布“新品跃爆计划”

中国消费网04-12

中国消费者报北京讯(记者王小月)4月11日，天猫健康发布“新品跃爆计划”，宣布将投入数千万元资金与专属团队，以10倍资源重点扶持100款健康新品，并对其中的10款重磅新品采取“一品一策”，针对每个新品分阶段制定扶植策略、激励与运营方案。和其他行业不同，健康类产品大多开发周期长、研发门槛高，而一旦把新品打造成市场热销品，就能为整个品牌带来新增长曲线，获取长期回报。寻求把新品打造成爆款的确定性，也就...

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