市场营销费用下降 Spotify创月活跃数新高丨从华尔街到陆家嘴

第一财经04-11

Spotify创记录月活跃数和市场营销费用下降，证明了公司创新产品具备强大的获客能力；有声书货币化超预期；关注会员月费上涨的幅度；2024年至今，美国娱乐媒体板块市值5300亿美元，SPOTIFY涨幅+65%，市值613亿美元。(本文来自第一财经) 海量资讯、精准解读，尽在新浪财经APP

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