户外活动激发童装消费：唯品会儿童防晒衣翻倍增长

鞭牛士04-11

鞭牛士 4月11日消息，没有父母能拒绝一件时尚的户外童装。90后妈妈周琳青深刻地感受到这一点，今年春天，气温回升的晚，当她好不容易找了一个周末带着7岁的儿子来到森林公园露营时，忽然发现，漫山遍野，全是穿搭精致且正被父母不停拍照的孩子们，“时尚的防晒衣和汉服比路上的花都多”。家庭出游已经成为户外运动的主力，户外童装也因此成为近期火爆的消费热点，特卖电商唯品会数据显示，3月中旬以来，儿童防晒衣销量同比...

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